Communications Manager at 32BJ SEIU
SEIU Local 32BJ Communications Department - New York, NY

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Job Description

Reporting to the Director of Communications, the Communications Manager will:

Develop and implement strategic media outreach plans to support the union’s organizing, contract and political/legislative campaigns as well as raise its public profile through issue management – serving as a press contact to local and national media.

Write and edit materials for earned and paid media, including press releases, press pitches, op-eds and advertising content in support of above campaigns.

Write and edit other communications materials, including speeches and talking points for union officers and members Edit and sign off on press materials generated by other staff members.

Assist the Director and other communications staff in using new media such as Twitter and YouTube to amplify the union’s messages to external audiences.

This position requires a willingness, on occasion, to work on weekends and late nights.


5 to 8 years of media relations experience for a labor, political or issue-advocacy organization or campaign.

Strong writing skills, including for newspaper op-eds and advertising copy.

Track record in proactive media pitching and story placement.

Willingness to travel and on short notice.

Willingness to occasionally work weekends and late nights.

Ability to work on several projects at once and under tight deadlines.


Commitment to economic and social justice in the workplace through union organizing and collective bargaining.

Knowledge of labor issues, including health care, labor law, immigration policy reform, the minimum wage, and paid sick leave.

Familiarity with government and politics, particularly at the Federal level and in any of the states where 32BJ operates: N.Y., N.J., Conn., Pa., Md., Va., Del., Fla., and Wash., D.C.

Experience working for or with organized labor.

Experience and or interests with new media, social media and member communications.

Fluency in writing in Spanish.