What We’re Looking For :|
2U has an exciting opportunity for a PR Manager to design and execute extensive public relations and corporate outreach campaigns on behalf of 2U and our university partners. Taking a lead in the development and delivery of an effective media relations management strategy, you’ll ensure that every contact with the media is an opportunity to promote our values, priorities and objectives – every day, building greater awareness around our programs. You will be tasked with the following:
Develop and maintain relationships with key members of the business, technology and education media
Proactively pitch stories and concepts to the media, monitoring, responding to, and managing media interest in 2U and our University partner programs
Report results in a timely, on-going basis
Think quickly in crisis management situations and problem solve communications-related issues
Work with members of the Communications and Social Media team to update and manage the company’s social media presence
Work closely with other members of our marketing team to support our overall communications strategy
Build out internal processes as they relate to managing media contacts, media training, and inter-department communication.
Manage the annual PR budget and recruit and manage outside vendors and agencies when appropriate
Monitor and report on competitors’ media activity
Monitor and report on media coverage of online higher education
Plan and execute special events
Things That Should Be in Your Background :
Bachelors degree in public relations, communications, marketing, journalism or related field
5-7 years related professional experience; agency background preferred
Experience pitching print and electronic news media; demonstrated success of securing placement in mainstream outlets
Familiarity with online news outlets, social networks and PR tools (Cision,
Excellent verbal and written communication skills
Ability to multi-task and prioritize projects, solve problems and manage multiple relationships
Proactive, personable, and team-oriented
About 2U, Inc.
2U partners with top-tier universities to deliver rigorous, selective graduate degree and undergraduate for-credit programs online. Founded in 2008 by John Katzman and a team of education veterans, the company provides universities with the technologies, infrastructural support and capital they need to transform their on-campus programs into high-quality, web-based programs. 2U is one of the highest-funded education technology start-ups in the United States. 2U has partnered with prestigious colleges and research universities to deliver the following groundbreaking online programs:
USC Rossier Online: Master of Arts in Teaching, Master of Arts in Teaching –TESOL and Master of Education in Advanced Instruction from the University of Southern California Rossier School of Education
MSW@USC: Master of Social Work (MSW) from the University of Southern California School of Social Work
Nursing@Georgetown: Master of Science degree in Nursing from Georgetown University School of Nursing & Health Studies
MBA@UNC: Master of Business Administration (MBA) from the University of North Carolina at Chapel Hill Kenan-Flagler Business School
MPA@UNC: Master of Public Administration (MPA) from the University of North Carolina at Chapel Hill School of Government
@WashULaw: Master of Laws (LL.M.) in U.S. Law from Washington University School of Law
MPH@GW: Master of Public Health (MPH) from the George Washington University School of Public Health and Health Services
International Relations Online: Master of Arts in International Relations from American University’s School of International Service
Semester Online: For-credit undergraduate program through a consortium of leading colleges and universities
And if you’re ready to help our team ( www.2U.com/team ) build the next great movement in higher education, consider joining us.
Why It’s Great to Join Our Team
Our Mission – Transforming & disrupting higher education
Our Culture – We are a highly energetic, innovative high growth company. We don’t take ourselves too seriously…we have a no asshole policy. We strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.
Benefits – at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. That’s not all! Full-time employees receive a 100% paid tuition benefit for themselves, their spouse and their legal dependents.
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.
2U, Inc. is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U, Inc.'s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.