Communications Manager
Sony Electronics 286 reviews - San Diego, CA

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It's more than just a job… we are creative, passionate people who turn ideas into innovations. We continue to raise the bar on technology; we epitomize quality, innovation, and style and design; and we stretch the boundaries of imagination. At Sony, there is no limit to what you can create. A career at Sony means more than a paycheck - it's a way of life.

Sony Electronics Inc. has an immediate need for a Manager of Brand Communications based out of our San Diego, California Headquarters in Rancho Bernardo. This individual manages the strategic and creative development process for individual product category(ies) with agency partners and internal resources, including but not limited to: development and execution of campaign strategy documents, creative briefs, concepts, and materials (including print, online ads, FSI/catalogs, TV ads, OOH, email, viral, and others as appropriate); local adaptation of global assets provided by the global marketing group (including print, online ads, TV ads, OOH, etc.); production and timely delivery of materials in adherence with process/policy standards; and financial accountability of project budgets.

The Manager of Brand Communications is the liaison between all consumer touch points (web, retail, collateral, events/trade shows, direct mail, PR, etc.), responsible for insuring consistency of message and creative elements and that business needs of the category and brand are met. This role manages the production process of campaigns or localization of global campaigns and insures all touch point are consistent and on strategy. Be the support contact on production to insure these commitments are fulfilled regardless of where the production assets originate (i.e. global campaign assets). Support the Sr. Manager in managing the Agency relationship and insuring work is on strategy, meeting budget requirements and timelines. Work with the Marketing strategy team to insure efforts are meeting target consumer's needs. Support management in strategy sessions to create promotional programs that drive demand and build the brand. Solicit input from product managers, sales managers, direct team, marketing management (including research) and product information managers in order to better build and drive programs. Additional duties/projects as needed, such as presentations of creative, business and Marcom strategies to category/product teams. Additional duties assigned as needed.

Sony is united by a common set of values - FAST: Focus on customer, Accountability, Speed, Teamwork. These values don't stand alone - they correspond to a set of behaviors known as "performance accelerators" that promote job success, business results and cultural change at Sony Electronics. Performance accelerators for this position are: Customer Focus, Planning, Strategic Agility, Decision Quality, Drive for Results, Develop Others and Integrity & Trust.



Bachelor's Degree in Business, Advertising, Marketing, Communications or related field or equivalent experience in lieu of a degree, required


Must have a minimum of 5 years related marketing experience including experience in strategy development and management of integrated marketing campaign projects


Must have a minimum of 3 years of advertising agency experience or 3 years of client side work experience leading integrated agency marketing efforts required


Minimum of 4 years supervisory/project lead experience, strongly preferred


Experience understanding and working within a pre-set project budget and timelines, required


Must be an excellent communicator (verbal, written, and presentation) with the ability to interact effectively and build relationships with employees at all levels within the organization as well as with external resources


Must have a working knowledge of all Microsoft Office products with intermediate skills in Powerpoint and Outlook


Must be a detail-oriented thinker and possess extremely strong organizational skills to manage multiple projects under tight deadlines

Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

We sincerely appreciate the time and effort you spent in contacting us and thank you for your interest in Sony Electronics Inc.

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Marketing & Graphic Arts

Primary Location


CA-San Diego

About this company
286 reviews
Sony Electronics Inc., provides a variety of internship opportunities that will expose you to the creative and innovative world of Sony. As...