Communications Specialist II
Corporate Communications - Kalamazoo, MI

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  • Bachelors degree
  • 5+ years related experience
Position is responsible for developing and implementing strategic communication plans for an account list of designated products and services within the Bronson system.

The position involves a high degree of interaction with people at all levels of the organization and involves interaction in the community as a Bronson representative.

The Communication Specialist 2 performs strategic research and planning, develops awareness and volume-building strategies, implements and measures communication campaigns, and implements advertising production, collateral development, publication production, special events, publicity and other communications tactics using in-house services and outside agencies.

The position manages day-to-day marketing and/or public relations activities and serves as the primary contact for assigned clients.

A bachelor’s degree in marketing, public relations, business administration, communications or related field and a minimum of a 5-10 years of professional experience in marketing, communications or public relations.

Must have extensive knowledge of effective and efficient marketing and/or public relations practices, writing experience and a proven track record of results-based implementation of communications strategies.

Ad agency, health care or brand/product management background is helpful.

Significant analytical ability and independent judgment are involved in determining work processes and priorities in dealing with confidential information.

The position requires hands-on execution and management of diverse, multi-dimensional marketing programs and the ability to target marketing programs to segmented consumer, physician and business audiences.

Bronson Healthcare Group is a leading healthcare system serving southwest Michigan and currently ranked as one of the nation’s 100 best places to work by Working Mother magazine and is a 2005 Malcolm Baldrige winner! Bronson Quality is ranked among the top five percent for the third consecutive year by HealthGrades, being distinguished as a Distinguished Hospital for Clinical Excellence™.

Bronson proudly supports diversity in the workplace and supports Patient and Family Centered Care Philosophy! EOE

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