Consumer Networks Program Director
Corning Incorporated - Bethlehem, NC

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General Description / Purpose:
Develop & implement strategy for current Consumer Networks programs [Consumer Electronics Advanced Optical Cables (CE AOC), Device to Device Optical Cable (DDOC)], and future applications Lead the market development and commercialization of products aimed at new markets [not covered by Carrier Networks (CN), Enterprise Networks (EN), Wireless Networks (WN)]

Align w/ Product Line Management (PLM) to develop and maintain product sets for consumer electronics and other target markets Drive new market commercialization plans; recommend integration of new market commercial organization structure upon maturation Create, maintain, and position value propositions for each targeted market segment Develop and maintain network models / databases for all relevant Very Short Distance Network (VSDN) architectures to use in customer business cases Protect sustainable competitive advantage as business matures Understand and influence appropriate standards (USB, Thunderbolt, HDMI, etc) and OEM optical designs Monitor competition in consumer applications Represent Corning in key industry activities

Teams / Positions Managed:
Consumer Networks Commercial Team including sales and marketing Marcom (plans and strategy) Consumer Networks PLM (dotted) VSDN Technology Program Manager (dotted)

Processes Owned / Managed:
Product Development Prioritization Product Roadmap, Portfolio & Commercialization Pricing / Game Theory for key opportunities Competitive Analysis Voice of Customer (VOC)

Capabilities Owned / Managed:
VSDN technologies Program management, Business acumen Outstanding creativity & communication

Business Team(s) / Interfaces Supported:
Supply Chain Manager, Contract Manufacturing/Outside Design Manufacturing PLM & Technology Legal, Strategy


Bachelor’s Degree – General. Work experience in at least two of the following areas: Commercial AND either Development (for stage I-III programs), Manufacturing (for Stage IV programs), OR Engineering. Experience working across multiple functions or divisions. Work experience with the Innovation Process at Corning, preferably as a work stream leader (Market, Product, Process, Business Case). Demonstrated track record of leading projects. Demonstrated track record of leading multi-functional teams. Ability to travel internationally. Willingness to relocate.


Bachelor’s Degree – Technical. Master’s Degree – Technical or Business. Work experience in at least two of the following areas: Commercial, Development, Manufacturing, or Engineering. Work experience in emerging markets, technologies or new business development (i.e., adjacent market /existing technology). Completion of Innovation Black Belt training. Completion of Project Management training. Completion of Leadership Fundamentals for Program Managers (LFPM) course.

Business Acumen

Understands the impact of each program-related decision to the program’s P&L and balance sheet. Understands the program’s product and market position (e.g., new product/new market; new product/old market; old product/new market) and uses this understanding to set the program’s direction and approach. Is knowledgeable in current and possible future policies, practices, trends, technology, and information affecting the program. Knows the competition and considers competitive intelligence when making all program-related decisions; defines and builds sources of sustainable strategic advantage. Proactively drives needed adaptations to the program’s strategy to incorporate major industry / regulatory / competitive trends, developments, or issues identified through market or competitor analysis.

Customer Focus

Is dedicated to meeting the expectations and requirements of internal and external customers. Gets first-hand customer information and uses it for improvements in products and services. Works effectively across the value chain. Identifies weaknesses in customer engagement plans. Establishes and maintains effective relationships with customers and gains their trust and respect.

Customer Knowledge

Understands customer’s key buying factors and uses this knowledge to develop Corning’s offerings to meet specific customer needs. Leads discussions on market, customer and opportunity with appropriate detail for all constituencies including stakeholders, customers, and team. Solicits customer feedback and uses this information to improve future strategies and implementation. Anticipates and defines customer needs and translates into Corning value proposition.

Industry Acumen

Is aware of the market’s view of Corning’s products and technologies. Identifies “white space” where Corning can gain IP to achieve strategic advantage. Builds an integrated business strategy including market, product, technology, value chain and operations. Knows the competition and considers competitive intelligence when making program-related decisions. Articulates value proposition and translates into pricing strategy. Proactively modifies the program to adapt to new major industry / regulatory trends, developments, or issues identified through market analysis.

Organizational Agility

Effectively maneuvers through complex situations to get things done through formal or informal channels. Is a consummate networker who can initiate collaborative relationships within and between organizations that leverage the strengths and capabilities of all parties. Anticipates complex problems and watches for telltale indicators that warrant intervention.

Risk Management

Captures and articulates acceptable Program risks across all work streams. Establishes trip wires based on defined risks. Communicates risks and tripwires and makes recommendations to senior management. Gathers input on Program risks from sources external to Corning (analysts, customers, consultants). Anticipates potential pitfalls, develops mitigation plans, and establishes tripwires for the overall program.

Strategic Agility

Creates highly effective strategic vision and has an uncanny sense of how situations can unfold; prepares well in advance to take fullest advantage of the changing environment. Creates competitive and breakthrough strategies and plans; generates an attitude of enthusiastic expectancy in others regarding change and challenge. Has a global perspective and broad visionary acumen. Influences business leaders to buy into the plan. Aggregates analyses of economic, market, and industry trends to understand the landscape for potential new business opportunities.

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Corning Incorporated is the world leader in specialty glass and ceramics. Drawing on more than 160 years of materials science and process...