Consumer Researcher
Bose - Framingham, MA

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Needed: An experienced quantitative market researcher who agrees that “better sound matters”.
Bose Corporation is dedicated to developing breakthrough technologies and quality products that enrich people's lives. In particular, the Home Entertainment Division (HED) leads the Home Audio market with several of our products and product lines, including SoundLink® wireless mobile speakers, Lifestyle® Home Theater, Wave® Music Systems, the VideoWave® Entertainment System and the new Solo TV sound system. To do so, we take a different approach than most companies. HED’s continued success in the complex and changing world of consumer electronics rests on its people’s ability to out-think and out-smart rather than just out race the competition. Reaching our goals requires uniquely talented individuals with a strong desire to grow and achieve – individuals who share the values of passion, innovation, excellence and integrity that are embedded throughout our organization today.
The Consumer Research team is a big part of this core aspect of HED and Bose competitiveness. The team delivers consumer insight to help Bose understand consumer perceptions in the CE marketplace and the types of customers that Bose might serve; how their product needs and preferences differ; how to communicate effectively about products Bose offers and then assess how successful Bose has been in meeting customer needs.
Most of this work is done in-house, which means team members need to get their hands dirty with the details of programming surveys and cleaning and preparing the data between the fun stuff of designing the survey and doing the analysis. As part of this team you will use your creativity, energy and quantitative expertise to help with all stages of quantitative market research studies from design through reporting.
You will have responsibility for leading sophisticated market studies to help us identify what kinds of customers to pursue for different products, measure and model consumer preferences and willingness to pay for product features and predict how they will respond to marketing communications.

Skills
If you are our ideal candidate, you are a world-class quantitative market researcher with a natural curiosity about why consumers think and act the way they do, the ability to draw insights from data using advanced multivariate methods and a passion for marketing and consumer-electronics products.
You can show us that you have a strong foundation in quantitative research methods, are an accomplished survey/experiment designer with something interesting to say about what results mean and how to apply them in a business context.
You are a stats whiz, at ease with SPSS, SAS or R and you probably know your way around some more specialized tools such as Latent Gold and various parts of the Sawtooth product line because techniques such as max-diff, discrete choice and LCA are part of your tool set. It pretty much goes without saying that you also know your way around Word, Excel and PowerPoint.
You are a confident communicator and are comfortable expressing personal judgment and helping the business make intuitive leaps when necessary. You should be confident and self-reflective when speaking to senior management and executives, and a great source of collaborative energy and enthusiastic engagement within the team.
You have strong organizational skills – project management is second nature to you - as well as meticulous attention to detail - and probably have a degree (possibly a masters or more) in a quantitative social science such as economics, business or psychology.
You can show us that you have 5+ years of experience applying your quantitative research skills to the solution of real-world problems, probably in a market research company or a corporate market research department. (Direct experience in the CE industry is not required.) You are an analytical self-starter with the communications skills and confidence to produce sophisticated analytical output for business leaders in a way that is engaging, understandable, and influential.

Bose - 16 months ago - save job
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