The Content Editor creates and delivers inspiring craft content, coordinating the development, content edit and production edit for 8 to 12 titles per year, as well as leading up two or three special projects (primarily marketing or eMedia projects), and acquires 8-10 new titles per year.
Duties & Responsibilities:
Knowledge & Skills:
- Project-manage 8-12 print books, either editing the book or overseeing a freelancer: Work with acquisition editor, author and designer to develop a clear plan for the book, based on audience, sales avenues, trends, etc.; Select best projects for the book and give feedback to authors on how projects would better suit the book
- ’s audience; Coordinate “instructional visuals” for the content, including step-by-step photography and illustrations; Coordinate art, text and captions to provide a well thought out, instructional book that flows logically and matches the content.
Project-manage ancillary non-book product (whether marketing or revenue driven) such as webinars, kits, downloadable projects, curated-content eBooklets and also look for ways to generate ancillary product from current and backlist content.
Acquire 8-10 new products per year (primarily books, but could also include pamphlets, patterns, etc.), ensuring that all aspects of the content is planned for and that the books financials meet our goals. Initiate contracts and advise book’s editor.
- Oversee production aspect of book production, including reviewing the design to ensure it works with the content, overseeing the book’s schedule to ensure it hits all of its deadlines, reviewing color proofs, etc.
- Act as liaison for book-specific marketing needs, supplying content when needed.
- Liaise with designer, photographer, and author/freelance editor to supply to produce photography; manage and track projects, artwork (including digital photography files.)
- Secure freelancers for content editing, copy editing, proofreading, technical editing, indexing and (occasionally) photography for each book; input their changes as needed, and process their invoices.
- Organize artwork/projects, and communicate with designers and photographers to ensure appropriate photography; communicate with production department to ensure proper preparations for printer.
- Keep abreast of craft trends, products and books by other publishers and craft industry content producers. Travel to trade shows as budgeted to indientify new trends, marketing opportunities and new authors.
- Participate in company Web communities, including blogging, tweeting, posting to Facebook, answering reader questions and posting forum topics.
- Look for ways to improve processes and institute best practices across departments and locations.
- Incorporate SEO-optimization into book content, as well as ancillary content and blogs/social media efforts.
- BA or BFA degree
- Proficiency in word processing programs; Knowledge of InDesign and Mac operating systems preferred
- Must communicate well with others, especially artistic authors
- Multi-tasking, problem solving, organization, and collaboration skills needed.
- Ability to judge appropriate level of effort necessary to achieve overall team goals for quality, timeliness and market appeal
- Experience with crafts (such as sewing, quilting, beading, knitting, crochet) highly preferred
If you are interested in applying for this position, please complete our online application .
No solicitation from Third Party Recruiters please.
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