Content Marketing & Social Media Specialist (Tourism)
Development Counsellors International - New York, NY

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Development Counsellors International (DCI), the leader in marketing places, is seeking a content marketing and social media specialist to work in our New York City office.

We’re looking for a strong candidate who has a keen passion for places, interest in tourism and wants to work on amazing travel destinations.

The person will work with DCI Tourism’s digital marketing manager on research, content creation and implementation of client (B to C) and agency (B to B) projects on various digital mediums.

Wondering if DCI is right for you? Here is a list of the Top 5 Qualities We’re Looking For in our Ideal Candidate:

You love places . When you visit a place it’s more than just getting a stamp on your passport. It’s about experiencing the culture and finding out what makes this place unique compared to others. And then once you find out about what makes that place special, you tell all your friends on Facebook, on your blog, on Instagram…you name the medium, you’ve shared it.

You’re curious . In Wonderland, Alice said that “Curiosity often leads to trouble,” but that’s not our motto here. We want you to go through the looking glass and find new digital worlds for us to explore.

You aren’t afraid to think big. Did you learn about an amazing digital marketing campaign that you’d like to try out with our clients? Recommend it. If you can dream it, think of us as Disneyland – we’d love to make that dream come true.

You thrive on details. While you’re a big thinker, you know that the biggest bang for your buck comes with getting the details right the first time, every time.

You dream in “destination marketing.” DMO, CVB, DMC, PCO – you’ve got the lingo down and dream about how you can make a big impact on leisure and business tourism around the world!

How To Apply:
If the above five qualities sound like you and your experience fits the requirements listed below, send your resume and cover letter explaining your “passion for places” to with “Digital Diva” in the subject line.


2-3 years of marketing experience for the tourism industry.

Strong project management skills.

Strong working knowledge of social media universe including Facebook, Twitter, Pinterest, LinkedIn, WordPress, and other social platforms.

Experience using Sprout Social, Hootsuite, and/ or other related social media monitoring applications.

Working knowledge of Facebook Insights, Facebook Ad Manager and Google Analytics.

Experience creating Facebook applications with applications development programs.

Experience consulting with companies looking to build a digital social presence on Facebook, Twitter and Pinterest.

Ability to create custom newsletters for company and various clients using Constant Contact.

Excellent computer skills (Adobe Creative Suite, Microsoft Office, Windows)

Ability to quickly learn new processes and procedures without extensive training.

Ability to quickly pivot and assume different writing styles and voices according to defined needs.

Have an overall passion for places.

Bachelor’s degree in marketing or related field.

Salary: $45,000-$50,000 (plus bonuses), based on experience