Contract Editor and Writer, Multicultural
CEB Iconoculture is a global consumer research and advisory firm. We deliver a future-focused combination of comprehensive consumer insights and strategic advisory services designed to give Fortune 1000 companies and powerhouse agencies a leading edge in today’s ever-changing, ultracompetitive marketplace. Our research and expertise reach across categories, demographics and geographies to provide a fully integrated, 360-degree view of consumer values and behaviors across the consumer spectrum and around the world.
editor and writer
covering the multicultural space you work in a virtual home office and are responsible for producing and managing research deliverables for our consumer-centric research product, collaborating closely with the Multicultural Advisory team.
Lead, produce and manage multicultural research deliverables.
Identify trends and observations significant to African Americans, Latinos and Asian Americans across regions, generations and consumer categories, using secondary sources and primary observation.
Produce articles and other deliverables with accurate analysis of significance for Latino, African American and Asian American consumers, marketing opportunities, driving consumer values/motivators and CEB Iconoculture Macrotrends.
Prepare deliverables for publishing, including applying metatags and following technical requirements.
Write additional deliverables related to multicultural consumers, including generational profiles and cultural background documents.
Develop a network of field sources and experts for insight into age, life stage and regional differences; lifestyle categories; and niche areas.
Collaborate closely with Advisory Strategists to provide expert insight into specific behavior and values of multicultural consumers.
Advise on the development of CEB Iconoculture’s multicultural research product, including taxonomy and Macrotrends.
Work with editorial staff and manage/edit other contract writers as necessary.
Bachelor’s degree in journalism, English, marketing or cultural studies
Five years of experience in consumer-based marketing environment, including trend identification
Authentic relationship to Latino, Asian American or African American culture
Passion for and discernment of consumer culture, with ability to translate cultural observations into marketing opportunities
Proven ability to work productively in a virtual work environment and create necessary personal systems to maximize productivity
Self-starting, highly responsible regarding deadlines and commitments
Ability to manage, analyze and troubleshoot processes in a changing, fast-paced business environment
Maturity in collaborating closely with a variety of people in virtual locations
Tech savvy: Comfort with learning new technology, software, Internet access / connections
Understanding of and adherence to journalistic values and investigative / reporting approach
Familiarity with AP style
Fluency in MSWord, Excel
Ability to write in CEB Iconoculture branded voice
Ability to stay fresh and creative through ongoing deadline pressure
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Corporate Executive Board is an Equal Opportunity Employer.
Research, Advisory Services, & Executive Education
Corporate Executive Board - 2 years ago