The Web Statistical Analyst is responsible for providing information, insights and analyses regarding the products on kbb.com, including standard reporting and monitoring of the health of the business, ad-hoc analyses of site projects, tests and industry events, and pro-active identification of actionable optimization opportunities. This position is expected to refine results by incorporating basic statistical methodologies in the analyses.
Works with senior Predictive Analytics team to develop core Statistics knowledge base.
Provide on-going information, analyses and insights into KBB.com visitor behavior and associated businesses.
Monitor the health of KBB.com and its businesses and provide actionable trend information, including applying basic statistical methodologies to forecast future trends.
Using all basic statistical information and models to model and predict the outcome of proposed projects and provide data-driven recommendations to ensure successful execution.
Inform site optimization strategies, by proactively providing quantifiable recommendations to drive growth.
Essential skills, knowledge and abilities:
Must be comfortable working with large data sets.
Business Analyst or Financial Analyst experience, preferably in a web site analysis-oriented role.
Advanced Excel skills required, including formula and trending charts development.
Bachelor's degree (B. A.) from four-year college or university preferred.
Non-essential skills, knowledge and abilities:
Bachelor’s degree in marketing, business, economics, statistics or mathematics preferred.
Online experience and familiarity with web analysis and related software preferred (e.g., Omniture, WebTrends, etc.).
Experience in online advertising would be beneficial.
Kelley Blue Book helps steer people away from something yellow -- a lemon. The company publishes information on vehicle pricing, including...