Coordinator, Marketing Communications
NBA - New York, NY

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Support NBA Marketing Communications and serve as the day-to-day PR contact for the Global Merchandising Group (GMG) by pitching and placing stories related to the league’s merchandising business including the NBA Store,, and all NBA, WNBA and NBA D-League licensees as well as the promotion of NBA All-Star Jam Session and other fan and entertainment initiatives.

Major Responsibilities
• Responsible for working with GMG to pitch and secure stories related to NBA product categories in consumer lifestyle, fashion, sports, business, and trade publications and outlets.
• Oversee and secure pre- and on-site publicity for NBA All-Star Jam Session. Pitch Jam Session spokespeople 3-4 months prior, to help build awareness for the upcoming event. Accountable for securing early morning live shots with NBA executives, marketing partners and players (WNBA/D-League/Legends) as well as being on-site for broadcast shoots. In addition, responsible for hiring and managing the local PR firm and conducting weekly calls with the group and management of media credential process.
• Oversee media outreach, credential process, and coverage of NBA Rookie Photo Shoot including this year’s event on August 6, 2013.
• Manage media outreach and coverage of special events at the NBA Store.
• Advise/work closely with GMG on upcoming product launches and events including creating PR plans 6-8 weeks prior to product launches, events and major initiatives; developing press releases, media advisories, talking points, and fact sheets.
• Assist with promotion of WNBA and NBA D-League merchandise launches.
• Assist with various administrative needs such as compiling and photo copying clip reports, updating media lists, creating press kits, sending product samples to media, managing merchandise closet, etc.
• Track and share media placements in consumer magazines, newspapers (lifestyle, feature and metro section stories), and TV.
Required Skills/Knowledge
• Strong writing skills and ability to communicate efficiently
• Experience pitching stories and working with reporters; proven history of successful placements a plus
• Team player attitude
• Ability to handle numerous tasks simultaneously
• Ability to handle high pressure situations with poise and confidence
• Close attention to detail
• Ability to travel as needed
Experience Needed
• 3-5 years of consumer products PR experience required; agency experience a plus
• Experience in sports a plus
Educational Background Required
• Bachelor’s Degree required; Communications/PR/Journalism focus, a plus

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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the...