Copywriter, Stride Rite
Wolverine World Wide - Lexington, MA

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The Copywriter will partner with the marketing team to understand and hone the voice of the brand and replicate that voice and personality across a variety of channels. He/she will be responsible for writing clear, concise and compelling copy for use in stores, direct marketing, email marketing, internet advertising and on the website.

Responsibilities:
  • Capture the voice of the brand and replicate that voice and personality across a variety of channels
  • Craft clear, concise and compelling advertising copy as well as product copy for use in stores, direct marketing, email marketing, internet advertising and on the website
  • Brainstorm and develop names for new products and write slogans for product packaging, brochures and other promotional materials
  • Review advertising trends, consumer surveys and other data regarding marketing of goods and services to determine the best way to promote products
  • Collaborate with product and marketing teams to understand the desired customer behavior
  • Vary language and tone of messages based on product, medium, target audience and desired customer behavior
  • Understand the mindset of the target audience and write copy that resonates with them/satisfies their needs
  • Concept with an art director to determine the best way to present advertising information
  • Edit or rewrite existing copy as necessary

Qualifications:
  • Bachelor’s degree and 5+ years of experience
  • Consumer goods experience a plus
  • Experience and proficiency working in an environment with a high volume, tight timelines and last-minute changes
  • Ability to multi-task/work and manage multiple projects at one time
  • Proficiency in maintaining and executing a brand voice through many mediums including print, online and in-store materials

Wolverine World Wide - 16 months ago - save job - block
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