Copywriter
2U, Inc. - Landover, MD

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Forbes names 2U as one of the Top 10 Startups Changing the World':

http://www.forbes.com/sites/ilyapozin/2012/05/09/10-startups-changing-the-world-and-what-we-can-learn-from-them/

**Note: Please include a link to samples of your work with your application.**

Responsibilities include:
Create benefit-driven, persuasive copy that promotes unique benefits and attributes while maintaining brand identity and marketing strategy.
Write copy and develop creative concepts across media, including display advertising, print advertising, direct mail/direct response, email marketing, print advertising, collateral, webinar scripts, etc.
Provide input to Creative Team processes, and maintain an active presence in department meetings and client conferences.
Deliver clear, concise copy on time based on established dates and project plans.
Learn multiple clients style guides for writing, editing, and proofreading of materials.
Proofread and edit marketing materials for clarity, style consistency, spelling and grammar.
Translate complex material into clear, concise, and reader-friendly copy.
Ensure marketing information from partner schools is incorporated when appropriate.
Attend and establish planning meetings, as needed.

Things That Should Be in Your
Bachelor's degree required.
Minimum 5-7 years industry experience.
Must have breadth of experience across marketing tactics outlined above.
Ability to write both display copy (advertising headlines) and long-format materials (email campaigns).
Must be highly organized and have great attention to detail.
Must have strong proofreading skills and attention to detail.
Experience in higher education is preferred.
Must have knowledge of AP and Chicago style and experience using client style guides.
Experience in consumer marketing or in an agency setting is preferred.
Expert knowledge of Microsoft Office and experience with Adobe Creative Suite (specifically inDesign) is preferred.

Other Attributes That Will Help You in This Role:
Solid interpersonal communication skills and the ability to work on cross-functional teams.
Ability to think of creative, unorthodox solutions when needed.
Must be able to prioritize and handle multiple assignments simultaneously.
Must be open to feedback and be able to take direction.
Must be able to driving his/her projects without a lot of oversight.
About 2U, Inc.

2U partners with top-tier universities to deliver rigorous, selective graduate degree and undergraduate for-credit programs online. Founded in 2008 by John Katzman and a team of education veterans, the company provides universities with the technologies, infrastructural support and capital they need to transform their on-campus programs into high-quality, web-based programs. 2U is one of the highest-funded education technology start-ups in the United States. 2U has partnered with prestigious colleges and research universities to deliver the following groundbreaking online programs:
USC Rossier Online: Master of Arts in Teaching, Master of Arts in Teaching –TESOL and Master of Education in Advanced Instruction from the University of Southern California Rossier School of Education
MSW@USC: Master of Social Work (MSW) from the University of Southern California School of Social Work
Nursing@Georgetown: Master of Science degree in Nursing from Georgetown University School of Nursing & Health Studies
MBA@UNC: Master of Business Administration (MBA) from the University of North Carolina at Chapel Hill Kenan-Flagler Business School
MPA@UNC: Master of Public Administration (MPA) from the University of North Carolina at Chapel Hill School of Government
@WashULaw: Master of Laws (LL.M.) in U.S. Law from Washington University School of Law
MPH@GW: Master of Public Health (MPH) from the George Washington University School of Public Health and Health Services
International Relations Online: Master of Arts in International Relations from American Universitys School of International Service
Semester Online: For-credit undergraduate program through a consortium of leading colleges and universities

And if youre ready to help our team (www.2U.com/team) build the next great movement in higher education, consider joining us.

Why Its Great to Join Our Team

Our Mission – Transforming & disrupting higher education

Our Culture – We are a highly energetic, innovative high growth company. We dont take ourselves too seriously…we have a no a$$hole policy. We strive to maintain a casual, professional and highly productive work environment for our team. 2U employees enjoy many perks, including the ability to wear jeans to work every day.

Benefits – at 2U we offer a great benefits package including medical, dental, vision, life insurance, disability and 401k. We also offer paid time off and company holidays. Thats not all! Full-time employees receive a 100% paid tuition benefit for themselves, their spouse and their legal dependents.

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time-to-time, as needed.

2U, Inc. is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U, Inc.'s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay, and dismissal.

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