In this mid-level position, the employee must provide strong conceptual thinking and copywriting skills. He/she will work closely with an Art Director to provide concepts that effectively reflect marketing strategies and meet the client’s objectives. We expect you to push the boundaries of creative excellence, ensuring the delivery of high-quality results. He/she must also have the ability to work with members of the creative department as well as team members from other core departments in order to achieve client satisfaction.
Execute creative concepts that are on strategy across all media channels (digital, direct mail, print, TV, radio).
Generate breakthrough ideas and constantly strive for new, better, more innovative solutions.
Ability to handle more than one assignment at a time.
Basic ability to think strategically.
Partner with manager to adapt brands to a direct response environment.
Manage workflow efficiently and take responsibility for timing and delivery.
Apply direct marketing techniques to the job.
Develop great work within guidelines and budget of the assignment.
Work collaboratively with creative partners, other members of creative and core departments.
Ability to sell work internally and to the client.
Read mechanicals and perform other pre-production tasks related to their projects.
Ability to write in multiple voices and styles.
Stay current with changes in technology and demonstrate technical competence.
Works closely with the project’s Art Director to create a piece that employs effective marketing strategies and meets the client’s objective
Works with Art Director to keep the project moving according to schedule
Handles and coordinates the day-to-day copy needs of clients
Ensures internal and external deadlines are met
Assists in writing copy for key strategic campaign/projects and new business presentations
Works with Art Director to draw up Creative budget estimates
Works with Account Services to ensure that the client’s objectives are being met
Develops skills necessary for advancement
2 - 5 years experience in any advertising discipline, with some direct response experience preferred.
Must have a strong portfolio primarily of produced work and some spec work.
Bachelor’s degree required
Must demonstrate the ability to write long copy.
Must have strong presentation skills.
Must possess good communication and interpersonal skills.
Must be proficient in Photoshop, Illustrator, and InDesign.
Familiarity with Flash preferred.
RAPP - 15 months ago