Sr. Manager, Public Relations
Fire Station Agency - Los Angeles, CA

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Job Description:
The Fire Station is an in-house ‘full service’ agency
supporting all Roll Global LLC businesses (this
includes: FIJI Water, POM Wonderful, Paramount Farms,
Paramount Citrus & Teleflora). The Fire Station operates
as a separate business unit within the organization, and
is currently staffed with public relations, advertising
and design professionals. Fire Station’s goal is to
elevate the quality of creativity and execution to
compete against the nation’s premier advertising
agencies while offering an environment that is far more
entrepreneurial and fast paced than a traditional
agency. Fire Station is highly integrated in direct
brand development decisions with ownership, business
unit leadership and other key stakeholders. To learn
more about our company, please visit www.roll.com
This $3 billion privately held company owns a variety of
“good for you” products – from agriculture to consumer
packaged goods. These commodities and brands need a
brand/food marketing PR pro to lead and develop programs
to reach a broad array of media categories and
consumers. Experience in the “mom” space is preferred,
but not mandatory. The PR teams work closely with
marketing, advertising and sales to deliver integrated
campaigns and cross-function success. This person needs
to be a seasoned PR professional with the ability to
manage multiple projects from multiple internal
“clients” simultaneously and with a smile. The focus
will be on the Paramount Farms Wonderful Pistachios
www.getcrackin.com and the Paramount Citrus Cuties
www.cutiescitrus.com' brands.
  • Responsible for managing budgets, vendors and
timelines
  • Will create, lead and work with the team to execute
programs expected to reach a wide range of media
categories & consumers
  • Write press material, create collateral, put together
key messaging, etc.
  • Develop creative PR activations that generate buzz and
engagement for the Paramount brands
  • Pitch national and regional media (consumer,
enthusiast, business and trade)
  • Serve as a day-to-day client contact and provide
counsel with strategic senior support
  • Manage a lean and mean team and mentor junior staff
  • Develop robust and integrated media strategies
targeting variety of consumer and trade media (food,
consumer, lifestyle, entertainment)
  • Integrate and help oversee branded health PR for
Paramount Farms, working closely with marketing, RD
teams and health communications team
  • Understanding of social media and how to seamlessly
incorporate it into overall communications mix
  • Cultivate internal and external relationships as it
relates to advertising campaigns & media relations

Job Requirements:
Candidates will need to provide writing samples
  • Bachelor’s Degree in Journalism, PR or Communications
is required.
  • 10-12 years of PR experience; a mix of in-house and
agency experience in the food & beverage industry
preferred
  • Strong media relations experience creating and
pitching story ideas and working with influential
journalists
  • Proven track record of driving brand awareness through
communications and working on multiple projects and
campaigns simultaneously
  • Exceptional written and verbal skills are required
  • The ability to work well with limited supervision and
under deadline
  • Integrity and accountability are a must
  • A pleasant personality and a great sense of humor;
easy to work with, creative and fun!
Req. Code : 4018
Division/Department : Fire Station Agency

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