Assist in the Graphic Design process for all print media in producing effective, cutting-edge promotional materials for all events, including trade shows, marketing meetings, promotional events and advertising and developing creative concepts. Consistently complete all projects on time and within the budget and/or strategy.
Assist in the creation and execution of the visual marketing assets to support the Guess, Inc. jewelery classification goals. Art direct seasonal and quarterly design and layout to be utilized in all related media as required. Assist in photography retouching and ensure that product integrity is represented accurately. Provide art direction and execution on seasonal and quarterly print collateral, e.g., brochures, display visuals, teasers/sales ads and in-store duratrans and visuals, to maximize sales at POP and POS as required. Assist in the creation of printed marketing materials to support distributors and retailer sales. Assist in the creation of visuals for distributor base to maximize special events and promotions, e.g., billboards, window display visuals and in-store/outdoor graphics. Assist in the creation and execution of seasonal and quarterly line catalogs to support sales, distributors and retailers. Create advertisement layouts for distributors and retailers as needed. Assist in the creation of seasonal and quarterly line-sheets to support marketing and to maximize sales for distributors/retailers. Assist in the creation of special printed media and press folders for trade shows and exposing the brand. Assist in the creation and production of all necessary creative marketing materials for trade shows and distributor meetings. Assist in the creation of seasonal and quarterly line videos to support sales and marketing. Assist in the creation of seasonal in-store/outdoor LED videos and media to maximize sales at POP/POS. Provide drawings and floor plans as necessary for SIS and other retail installations.
Assist in the design and development of packaging, fixtures and displays. Assist in the design and development of the trade show booth design by optimizing the environment to represent the brand and product to the market. Assist in the creation of display visuals and graphics for tradeshow booths to gain visual impact and increase foot traffic. Assist in the creation of packaging product and product knowledge literature. Maintain library of all visual, fixture and display materials.
Work with Guess, Inc. staff for all necessary approvals and adherence of guidelines. Assist in the management of print advertising submissions for distributors and ensure that all specs and guideline requirements are upheld. Assist in the creation and execution of merchandising and retailer knowledge regarding product integrity at POP/POS. Work with appropriate staff to ensure all approvals are received and guidelines are maintained.
Years of Experience:
GUESS Inc. - 19 months ago
Guess? wants you to get in its jeans. Founded to make flattering designer jeans, the company manufactures trendy, upscale apparel and...