The Orlando Sentinel is seeking a Creative Designer to create value for our advertising customers through building or creatively designing advertisements in a quality-conscious, deadline-oriented manner. Develop effective relationships with the Advertising sales representatives and external clients using a customer-focused, consultative approach. Utilize the technological tools provided to their fullest extent to efficiently achieve these results.
To independently create effective, professional, and well designed B&W and full color print/online advertisements and websites for advertisers using a variety of art elements, font styles and techniques, which display a good sense of design, color and composition. This will include being able to interpret vague or broad layout requests submitted by the sales staff.
To continue to enhance both design and technical skills based on new Advertising media offered throughout the organization.
To understand and utilize advertising materials and layouts submitted for reproduction while determining if they are suitable. When materials are not suitable taking the proper steps to resolve the issues.
To work effectively with salespeople and advertisers to maximize service to accounts. To work well with team members to manage workflow and resolve problems.
To maintain productivity at the level set by management.
To proof ads and perform corrections on ads accurately and error free.
To maintain optimum quality when working with digital elements.
To prioritize and organize workflow effectively so that all deadlines to internal and external customers are met. To understand requests and preferences of assigned accounts, and to adjust workflow accordingly. To bring late ads and exceptions to manager’s attention in a timely fashion.
To participate as a team member by providing ideas, backup support and cross training that facilitates improvement of quality and efficiencies.
To utilize the latest technology and resources as they relate to the job responsibilities.
To support the Prepress Mission Statement and comply with all company policies.
To perform other task/duties as dictated by business need or as assigned by manager.
Requires an undergraduate degree, specialized training or equivalent experience in ad composition, advertising design, typography, or graphic design. Must be able to understand what the advertiser is trying to promote with their ad.
Must fall within the required acceptability range on the Prepress Creative Evaluation.
Must be able to assist the internal and external customer with consultative skills, offer direction on what an ad should contain, and professionally guide customers toward ad building efficiencies or quality of design.
Experience with desktop publishing applications is required. Must have working knowledge of InDesign, Photoshop and Illustrator. On-line production experience preferred.
Must have knowledge of color theory, understand how the color process works, and be able to design ads for quality reproduction.
Must have knowledge of Photoshop, be able to scan halftone and lineart, and be able to correct black and white photos.
Experience with designing advertisements for print publications in a deadline environment is preferred.
Must have excellent organizational and communication skills.
Must be a team player. Must be willing to cross boundaries, share knowledge, and assist others.
Must be able to work under deadlines and be multi-task oriented in a team environment.
Must have excellent customer service skills. Must be comfortable communicating with any internal or external customer effectively and professionally.
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Orlando Sentinel Media Group - 23 months ago