Customer Development Manager, Alternate Channels (Product Manager)
Orrville , OH (Close proximity to Cleveland/Akron)
Director of Customer Development, Alternate Channels
KEY RESPONSIBILITIES :
Coffee SBA Leader for Alternate Channels
Marketing Plan Development and Execution
Develop key Customer and Channel marketing plans that support support both Customer and Coffee brand direction and deliver annual sales and profit plans.
Work with Sales to identify New Business opportunities and then lead business teams to develop and execute those ideas.
Work with Coffee Marketing team to understand opportunities to drive Innovation with Alternate Channels customers.
Ensure Coffee Marketing team understands Alternate Channels business trends and customer business models (to include SAM’s Club business trends)
Consistently communicate business status to ensure shared understanding across Coffee marketing and Alternate Channels sales teams.
Closely track and analyze Coffee business trends using multiple sources of data
Pro-actively identify business concerns and/or opportunities and work with Accounting to develop profitable recommendations to address them
Project Leadership and Management
Lead multi-functional project teams to bring a variety of different projects to market in a timely fashion
New items that deliver customer specific solutions
Displays that gain incremental business
Customer specific packaging solutions
Work closely with Technical Brand and support functions to ensure accountability to deadlines
Collaborate with shared services to ensure that creative executions meet quality expectations and fit brand equity.
Work with Coffee Marketing and Accounting to develop marketing budgets that support plan objectives
Ensure proper tracking of budgets as well as accountability of spending
Train and develop one direct report (Analyst).
Bachelor’s Degree required
Need a ‘Self Starter’ with high energy and enthusiasm
Able to get results while handling multiple priorities and dynamic situations
Prior Marketing experience a positive
Prior multi-functional team leadership a positive
Strong Analytical Skills
Master’s Degree preferred
Smucker's - 2 years ago