Customer Development Manager (Product Manager)
Smucker's - Cleveland, OH

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Customer Development Manager, Alternate Channels (Product Manager)


Orrville , OH (Close proximity to Cleveland/Akron)


Director of Customer Development, Alternate Channels

Coffee SBA Leader for Alternate Channels

Marketing Plan Development and Execution

Develop key Customer and Channel marketing plans that support support both Customer and Coffee brand direction and deliver annual sales and profit plans.

Work with Sales to identify New Business opportunities and then lead business teams to develop and execute those ideas.

Work with Coffee Marketing team to understand opportunities to drive Innovation with Alternate Channels customers.

Ensure Coffee Marketing team understands Alternate Channels business trends and customer business models (to include SAM’s Club business trends)

Business Analysis

Consistently communicate business status to ensure shared understanding across Coffee marketing and Alternate Channels sales teams.

Closely track and analyze Coffee business trends using multiple sources of data

Pro-actively identify business concerns and/or opportunities and work with Accounting to develop profitable recommendations to address them

Project Leadership and Management

Lead multi-functional project teams to bring a variety of different projects to market in a timely fashion

New items that deliver customer specific solutions

Displays that gain incremental business

Customer specific packaging solutions

Work closely with Technical Brand and support functions to ensure accountability to deadlines

Collaborate with shared services to ensure that creative executions meet quality expectations and fit brand equity.


Work with Coffee Marketing and Accounting to develop marketing budgets that support plan objectives

Ensure proper tracking of budgets as well as accountability of spending

Train and develop one direct report (Analyst).



Bachelor’s Degree required


Need a ‘Self Starter’ with high energy and enthusiasm

Able to get results while handling multiple priorities and dynamic situations

Prior Marketing experience a positive

Prior multi-functional team leadership a positive

Strong Analytical Skills

Master’s Degree preferred

About this company
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The J. M. Smucker Company was founded in 1897 when the Company's namesake and founder sold his first product -- apple butter -- from the...