DATABASE MARKETING ANALYST
Mohegan Sun - Uncasville, CT

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Responsible for creating and validating low to mediumcomplexity marketing campaigns, promotions, and programs through the use of the Players Club customer database, a campaign management tool and Mohegan Sun’s Casino Management System (CMS)

  • Develops and executes segmented direct mail and email campaigns based on specified criteria


  • Creates and delivers export files to vendors in a timely manner


  • Validates key components of all assigned campaign, promotion or program in order to mitigate business risk


  • Coordinates all critical campaign, promotion or program components with internal and external stakeholders in order to ensure proper execution


  • Aids in the development of marketing campaigns, promotions and programs by executing regular, custom and ad hoc query requests to validate populations


  • Effectively and efficiently utilizes software tools to maximize the value of the Player’s Club database


  • Proactively, identifies gap and hygiene issues with the Player’s Club database and leads cross-functional teams of internal and external resources to address these issues


  • Integrates control groups and other statistical best practices in the design and execution of Marketing campaigns, promotions, programs and projects


  • Performs quality control checks on campaign, promotion and program deliverables

  • Mohegan Sun - 16 months ago - save job
    About this company
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    The sun also rises at Mohegan Sun, a gaming and entertainment complex run by the Mohegan Tribal Gaming Authority for the Mohegan Indian...