DATABASE MARKETING ANALYST
Stratosphere - Las Vegas, NV

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Summary: Responsible for collecting, mining, segmenting, analyzing, disseminating and maintaining critical marketing information, while identifying new areas of opportunity for growth within DM. This intelligence will enrich the decision-making process and provide vital input to future marketing initiatives.

Essential Functions:
  • Develop the methodologies and processes of turning customer transaction and player data into actionable information to be utilized by Database Marketing.
  • Utilize statistical and other quantitative methodologies as well as software tools standard in the industry to provide insightful business analysis.
  • Design and manage process for collecting/tabulating DM Offer performance, analyzing trends, identifying valuable insights and reporting findings/recommendations company-wide.
  • Outline comprehensive communication plan for disseminating research findings including monthly state of the business reports for DM Offers.
  • Insure quality, timely, efficient execution of analysis, ad hoc requests and dissemination of findings.
  • Performs other duties as assigned.
JOB REQUIREMENTS:
Qualifications/Requirements:
  • 2+ years prior experience working in same or similar role preferred
  • Prior experience working with and/or in gaming industry preferred
  • Bachelor’s degree or equivalent
  • Solid written, verbal communication and presentation skills.
  • Strong analytical background and ability to sort through large data.
  • Previous experience using the following computer programs – MS-SQL, MS-OLAP, MS Word, MS Excel, MS Project, MS PowerPoint, MS Access, Unica Campaign (preferred) and familiarity with any other statistical software.
  • Self starter and motivated individual.
Required Work Cards

  • Gaming
Physical Requirements

  • Working indoors seated at a computer (more than 75% of the time)
  • Vision and literacy (critical)

American Casino & Entertainment Properties - 21 months ago - save job - block
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