Data Analyst
Moxie Interactive, Inc. - Atlanta, GA

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Job Description

We are currently seeking a Senior Data Analyst in our Atlanta office. The ideal candidate will have 4+ years experience in direct marketing, database marketing or campaign management, as well as experience in statistical modeling/analysis and written and oral presentation of results.

Responsibilities:

• Marketing campaign management.

• Assist in ongoing development of customer segmentation and statistical models.

• Analyses of clients’ current direct marketing initiatives to identify key insights and opportunities.

• Presentation of findings, including recommendations to agency and client organizations.

Desired Skills & Experience

• Marketing Campaign Management.

• Statistical Modeling/Analysis.

• Extensive SQL, SAS, or SPSS knowledge.

• Experience with Direct Marketing and Database Marketing is strongly preferred.

• Marketing campaign management using custom segmentation and predictive scores for audience selection and sizing.

• Statistical modeling and market segmentation using data mining tools.

• Query complex data warehouses, and aggregate data for strategic reporting.

• Ability to work well with multiple levels of client and agency management.

• Ability to work within a project team environment.

• Ability to conduct analyses with relative autonomy.

• Strong/persuasive communication skills.

• Proficiency with querying tools (e.g. SAS, SQL, SPSS), Microsoft Word, Excel, Outlook, and PowerPoint.

• Exposure to any campaign management tool (Unica, Alterian, Epiphany, Aprimo, etc…)

experience with UNICA a plus).

• B.S. or MA/MS in statistics or a related quantitative field. A master’s degree is preferred.

Moxie Interactive, Inc. - 22 months ago - save job - block
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