Data Scientist, Statistician
The Allant Group - Burlington, MA

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The Allant Group is an established database marketing firm headquartered in Naperville, IL that is expanding its advanced video advertising. Allant’s TV/ internet solutions are tailored to the needs of top-tier distributors, network programmers (content providers), and leading national advertisers. Our solutions bring together the audience selection precision of direct marketing, the performance accountability of digital marketing, and the emotional brand storytelling of video across consumer devices in a privacy-safe fashion.

We are currently looking to fill a Data Scientist role on this small, growing team based in Burlington, MA.

The Data Scientist is an individual contributor that will be responsible for supporting the design, development, and delivery of an audience segmentation system. This segmentation system will serve as the foundation for multiple video advertising products – both derived data as well as tools. Ad sales teams will use these products to define advanced advertising campaigns with their advertiser and agency clients. Audience segments will be used consistently for campaign selection, execution, and measurement across traditional TV, VOD and Internet video platforms.
This role will be focused on iterative, exploratory data analysis against a deep, national set of household-level data. The goal of this work is to produce multiple derived and pre-packaged audience segmentation schemes which will directly support advanced advertising ad sales products. These schemes may be tailored to the needs of specific industries or marketing applications. The Data Scientist will work closely with technical and product peers who will develop audience selection and reporting tools for use by ad sales organizations.

Duties and Responsibilities
Primary responsibilities for this position include but are not limited to:

Participate in ideation of new, derived data solutions that Allant could uniquely provide to the marketplace based on command of cable operator and TV/ video advertising ecosystem

o TV/ video media planners and buyers (advertisers as well as agencies)
o TV/ video media sellers (content networks/ programmers as well as distributors)
o Media exchange solution providers (ad networks, data vendors, distribution partners)

Act as an advanced advertising data subject matter expert (SME)

o Build up a strong understanding and expert knowledge of the various data sources brought together for AMP – MVPD video subscriber attributes, 3rd-party data provider attributes across ad industries, and TV/ video campaign and media activity (across ad formats/ channels)
o Guide Allant client and/ or capability teams on how to creatively leverage this rich data asset for their respective insight or segmentation needs
o Identify data gaps and advocate for additional data sources to add to AMP to meet some unmet marketplace need(s)

Be an analytical approach artisan

o Design a creative segmentation methodology that balances efficiency and performance for buyers, scale and reproducibility for sellers, and privacy-safe for viewers
o Outline pragmatic solutions to answering the insight need at hand with an eye toward balancing quantitative rigor, data incompleteness, and timelines conducive to rudimentary vs. sophisticated statistical methods
o Prescribe data sets, cross-table joins, and/ or DB views needed for exploration analysis and/ or algorithm development to a DB Support team
o Collaborate with Product and Engineering teams on analysis or derived data requirements and possible solution paths
o Trial, refine, and validate segment definitions through a disciplined test-and-learn approach of in-market campaign pilots or simulations (across video channels)

Participate in standardizing, packaging, documenting, and automating privacy-safe audience segments for use in addressable video advertising

Evangelize derived data solutions with client constituencies (MVPD/ cable operators selling TV/ video inventory, advertisers/ agencies buying TV/ video inventory, measurement vendor partners) and the advanced advertising industry at large (community events, conferences, white papers, marketing collateral)

Build and foster positive reputation with Allant client delivery teams and Platform Product & Engineering teams to successfully collaborate on designing, building, and launching derived data solutions

Collaborate with inter-disciplinary internal team in the development and integration of audience segments with campaign execution tools associated with audience selection, media scheduling guidance, cross-format inventory assessment and forecasting, audience valuation, reserving and contracting, and performance insight for optimization

Work efficiently (both independently and collaboratively) to define, configure, extract, aggregate, manipulate, diagnose/ QA, validate, package, synthesize, and share data, results, and insight with Allant team members and clients

Prepare and present compelling analytical presentations and persuasively communicate (both in writing and verbally) complex concepts to marketing and business audiences

Provide mentorship and guidance to other analysts where necessary

Requirements

Bachelor’s degree (Master’s preferred) in Business, Marketing, Mathematics, Statistics, Economics or other quantitative discipline

10+ years of work experience with and passion for creating marketing data products

Product development and/or extensive client-side experience with segmentation systems like Claritas PRIZM, Experian MOSAIC, Acxiom Personicx, or Simulmedia

Experience integrating multiple third-party data sources (demographics, psychographics, automotive, financial, political, etc.) to discover creative, valuable audience clusters that could best meet advertiser audience targeting needs

Veteran practitioner of statistical clustering methods and probability modeling as well as direct and/or interactive marketing test design

Technical expert in data extraction, manipulation, and visualization tools such as SAS, SPSS, SQL, Excel, Tableau, QlikView, and/ or others with minimal supervision. Hands-on comfort with scripting languages like Perl, Python, or R is a plus

Critical thinking– capable of generating consistently accurate, useful reports as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives

Strong quantitative and research skills with ability to demonstrate data interpretation capabilities in terms of insight with business context

Balances desire for quantitative rigor with realities of inconsistent business data

Ability to articulate strategic marketing implications of campaign performance results for business audiences with clarity and persuasiveness

Knowledgeable of the media planning, measurement, and optimization process and acumen (both online and offline)

The Allant Group - 23 months ago - save job - block
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