Analyst (Contact Management), under direction and counsel of Manager (Contact
Management), is charged with the flawless execution and on-time delivery of
data(base)-driven marketing initiatives across any or all communication
channels, including but not limited to direct mail, telephone, email, text
messaging and web in support of Client business.
responsibilities include some or all of the following:
and refine audience selection recommendation for each data(base)-driven
marketing initiative through creation and delivery of audience selection
Create flowchart of audience
selection using Visio.
Extract recommended audience from
the marketing database using Contact Management tool (e.g., Unica,
Aprimo-Teradata, SAS, Oracle Siebel), using Visio as a guide.
Employ standard quality control
process and procedure throughout the selection process to ensure accuracy and
Provide complete instruction to
Print Production or appropriate party that details how the audience data file
will be used for personalization and customization of the marketing initiative.
Work with Print Production or
appropriate party to ensure that the personalization vendor has correct and
complete specifications for marketing communication personalization and
all required information on the marketing initiative (e.g., source codes / key
codes, circulation, offers, media, etc.) into appropriate systems to facilitate
future reporting and analysis.
Document the data(base)-driven marketing
initiative for future reference, including marketing objective, audience, offers,
creative versions and communication channels.
Quality Control &
all Client marketing materials before final distribution to ensure adherence
with Agency and Client legal requirements, best practices and business
requirements for back-end processing of consumer responses across vendor
network. This includes, but is not
limited to direct mail personalization & lettershop through a third party
Review all audience selection decks
and other Agency documents before final distribution to ensure adherence with
Agency and Client legal requirements, best practices and business requirements.
with other database marketing functions (e.g., Email Execution-Contact
Management, Optimization, Response Management, Agency Technology Services, Data
Quality and Assurance) as appropriate to ensure timely delivery of high quality
products and services in support of Client business.
grow, and maintain strong, mutually beneficial, productive working
relationships with counterparts in Arc Marketing Operations (e.g., Email
Execution-Contact Management, Response Management, Agency Technology Services, Data
Quality and Assurance), throughout the Agency (e.g., Optimization, Account
Management, Print Production, Finance, Legal), at the Client (e.g., Marketing, Finance, I/T, Corporate Affairs,
Consumer Research, etc.) and at third party vendors, where appropriate.
all team members on the same page regarding key projects and initiatives through
regular status reporting and meetings.
documents per requirements of department document management policies and
“resident expert” in contact management function including audience selection
process / procedure and contact management tools and technology (e.g., Unica, Aprimo-Teradata,
SAS, Oracle Siebel) as well as list selection and list processing by being a
member of professional organizations, participating in key projects as well as
attending industry seminars and conferences.
field questions from counterparts within Marketing Operations, at the Agency,
at the Client and at the vendor locations.
Bachelor’s Degree or higher
Up to five years’ experience in a
related field such as direct response media, back-end marketing operations,
database marketing, campaign management, email execution, data analysis
Strong communication and
High comfort level with numbers
Attention to detail
Ability to work effectively and
efficiently as part of a team
Experience with direct response
(application and strategy)
Proficiency with Microsoft Office
(Word, Excel, Powerpoint, Visio, Project)
Knowledge of Contact Management Tools
(e.g., Unica, Aprimo-Teradata, SAS, Oracle Siebel) is a plus
Knowledge of Query and Reporting Tools
(e.g., Cognos, Business Objects, Brio) is a plus
Knowledge of data analytic tools
(SAS, SPSS or other) is a plus
Leo Burnett - 20 months ago
This company has come up with some gr-r-reat ideas to promote brands. The #2 ad agency in the US (behind WPP Group's JWT), Leo Burnett...