Database Marketing Administrator
Regions Financial Corporation - Birmingham, AL

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Implements traditional direct marketing campaigns and customer centric communications including results analysis. Uses SAS & SQL to create targeted marketing campaign files. Transfers data to and from internal and external partners for campaign implementation. Provides decision support and business intelligence request fulfillment to support data and reporting needs for the company. Summarizes analytical data into user-friendly reports by translating highly technical , detailed data into appropriate recommendations for marketing and sales actions.
Qualifications

Bachelors degree, marketing preferred, and six years of marketing experience. Basic understanding of database marketing techniques. Some knowledge of financial services industry, products and services. Basic SAS programming and knowledge of complex relational database systems. Ability to handle multiple projects.

Regions Financial Corporation - 19 months ago - save job
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