Our casino is seeking a Database Marketing Analyst who is energetic with a great personality to join our team!
The Database Marketing Analyst is responsible for conducting internal and external analysis to identify the various elements impacting Augustine Casinos product strategies, marketing tactics, and competitive position.
RESPONSIBILITIES (other duties may be assigned)
- Provides excellent Guest Service
- Extract and compile data from IGT Patron Management and Tech Results Total Promo systems for marketing objectives.
- Create custom reports on marketing objectives, promotions, special events, mailers, etc.
- Recommend and rationalize methodologies to meet identified research objectives.
- Enter and analyze research data.
- Develop written reports of research findings and suggest implications for marketing and other departments.
- Create analytic and tracking reports that help define marketing strategy.
- Create and identify key performance indicators.
- Assist in the execution of marketing campaigns including, but not limited to direct mail, online, newsletters and etc.
- Assist with campaign execution, reporting, monitoring, analysis, and process documentation.
- Create tables/charts in Excel and PowerPoint for final reports and presentations.
- Identify, evaluate and work with outside research suppliers as needed.
- Identify industry trends.
- Interface with Slots, Finance and Marketing to ensure effective support and evaluation.
- Provide support on special projects as needed.
- Minimum 2 years experience as Database Marketing Analyst. Casino marketing experience preferred.
- Bachelor's degree in Accounting, Finance, Business, Marketing or related field.
- Requires basic understanding of statistics pertaining to marketing
- Extensive report-writing and presentation experience and skills.
- Advanced skills with demonstrated experience in Excel, SQL, Access, Word and PowerPoint.
- Must be self-directed and work independently.
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