The Database Marketing Analyst is responsible for conducting internal and external analysis to identify the various elements impacting Augustine Casino's product strategies, marketing tactics, and competitive position.
ESSENTIAL DUTIES AND RESPONSIBILITIES (other duties may be assigned)
Provides excellent Guest Service
Extract and compile data from IGT Patron Management and Tech Results Total Promo systems for marketing objectives.
Create custom reports on marketing objectives, promotions, special events, mailers, etc.
Recommend and rationalize methodologies to meet identified research objectives.
Enter and analyze research data.
Develop written reports of research findings and suggest implications for marketing and other departments.
Create analytic and tracking reports that help define marketing strategy.
Create and identify key performance indicators.
Assist in the execution of marketing campaigns including, but not limited to direct mail, online, newsletters and etc.
Assist with campaign execution, reporting, monitoring, analysis, and process documentation.
Create tables/charts in Excel and PowerPoint for final reports and presentations.
Identify, evaluate and work with outside research suppliers as needed.
Identify industry trends.
Interface with Slots, Finance and Marketing to ensure effective support and evaluation.
Provide support on special projects as needed.
- 2 years ago - save job