Database Marketing Analyst
Esurance - San Francisco, CA

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Are you a skilled marketing data research analyst looking for an opportunity to partner with a growing, innovative organization? An exciting opportunity now exists to join our team at Esurance! We offer direct-to-consumer car insurance in 30 states, and our innovative approach has invigorated the traditional industry with an award-winning website, dedicated claims reps, and cool mobile apps. Due to growth of our company, we are searching for an innovative project manager to join our team as a Database Marketing Analyst. This is an excellent way to gain knowledge and experience as you grow your career with an industry leading, award winning organization. Take the next step in a successful career by applying with us today!

Database Marketing Analyst (Research Data Analyst)

Responsibilities:

As a Database Marketing Analyst you will analyze campaigns to identify revenue generating segments; optimize existing Customer Database to collect and implement predictive data; conceive of and execute email, direct mail, and other direct marketing campaigns; project manage implementations with new vendors such as data processing companies; evidence of bottom line decision making and responsibility.

Your specific duties as a Database Marketing Analyst will include:
  • Conducting analysis to determine responsive and profitable segments
  • Conceiving, setting up, and executing tests using experimental design methods
  • Measuring the effectiveness of email, direct mail, and other direct marketing channels
  • Making data driven recommendations and decisions that optimize channel performance
  • Working with vendors and internal teams to ensure data integrity
  • Maintaining existing reports and developing business requirements for new automated reports
  • Managing email and direct mail campaign deployment
  • Working with Responsys (email) and ReturnPath (deliverability) platforms to execute and monitor email campaigns
  • Developing business logic to create lists for email and direct mail campaigns

Database Marketing Analyst (Research Data Analyst)

Qualifications:

As a Database Marketing Analyst, you must have excellent verbal and written communication skills with a strong attention to detail. The ideal candidate will have a demonstrated ability to make bottom line decisions and recommendations.

Specific qualifications for the Database Marketing Analyst role include:
  • Bachelor’s degree in Marketing, Business Administration, Statistics, a related field, and/or equivalent education; plus 3 years’
  • Or, Master’s degree in Statistics or a related field, and/or equivalent education; plus 2 or more years’ experience
  • Or, 4 or more years demonstrated strong experience in SQL and marketing analysis
  • Direct marketing (email, direct mail) experience
  • Advanced SQL programming skills and experience working with large databases
  • Strong analytical skills and experience with experimental design (e.g. A/B and multivariate testing)
  • Proficiency with Microsoft Office products (Excel, PowerPoint, and Word)
  • Campaign execution and project management experience

Database Marketing Analyst (Research Data Analyst)

Benefits

As a Database Marketing Analyst with Esurance, you will be part of an established, innovative and industry-leading organization. We regularly top the lists of the best places to work due to our commitment to our employees. From our positive, diverse and team-oriented work environment to our competitive compensation and benefits package, you will find Esurance to be a rewarding place to develop your career.

Here are just a few great reasons to join our team:
  • Numerous opportunities for promotions and new projects
  • Overtime and flexible work schedules
  • Ongoing training, access to Esurance University, and college tuition reimbursement
  • A casual and diverse environment (we wear jeans every day!)
  • A generous benefits package that starts the day you do
Database Marketing Analyst (Research Data Analyst)

About this company
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Born online, raised by technology, and majoring in efficiency, Esurance offers consumers an easier, more modern way to manage insurance....