Summary: Support the Choice Sales Department by maximizing the use and benefit of the Company’s data warehouse to enable marketing campaigns with targeted lists (prospect and customer).
- In coordination with sales channel managers, prepare, plan and execute Marketing campaigns by optimizing channel mix; includes list pulls, segmentation, scrubbing and cleansing. Ensure quality of existing customer data by identifying issues, offering solutions and implementing plans for improvement.
- Establish business rules, validations and processes to ensure current data remains clean while mining aged customer data for marketing opportunities.
- Work with Analytics Team and Executive Management in the development of a database marketing strategy in order to optimize the uses of customer/prospect data to support the Company’s overall sales and marketing efforts.
Minimum Education and Experience:
Skills and Abilities:
- Bachelor Degree in computer science, statistics, math, marketing, business or equivalent quantitative field with a minimum 5 years of related database and Marketing experience.
- Strong knowledge of database marketing and lead management processes, concepts and best practices
- Working knowledge of SQL, relational databases, reporting tools (Excel) and statistical analysis programs (SAS, SPSS, R)
- Detail oriented
- Experience working with customer data and addresses (consumer vs business Dun and Bradstreet)
- Ability to schedule and manage a variety of projects at the same time while under critical time restraints
- Able to drive results and meet goals with strong sense of urgency
- Superb communication / interpersonal skills with strong organizational savvy necessary to interface with and influence all levels of organization
- Decisiveness, good judgment, analytical/math aptitude and problem solving skills to act with authority and take risks in an environment with little direction from others
- B2B experience a plus
IGS Energy - 18 months ago
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