Database Marketing Analyst
InterContinental Hotels Group - Atlanta, GA

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Do you see yourself as the

Database Marketing Analyst

for our Global Sales and Marketing team?

What's your passion? Whether you're into tennis, shopping or karaoke, at IHG we're interested in YOU. At IHG we employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional team.

IHG Americas’ Regional Corporate Office is centrally located at the beautiful Ravinia Complex just outside Atlanta’s Perimeter (I-285)

, offering a convenient commute from all areas of Metro Atlanta. In addition to being easily accessible from all major highways, the complex provides a free shuttle service between the office, the nearby Perimeter Mall and MARTA train station for alternative commuting options during business hours. Our office complex offers many amenities and personal conveniences, including and on-site dry cleaner, florist, private health club, wellness center and restaurants. Atlanta, situated near the North Georgia Mountains, has something for everyone, world class educational institutions, interactive venues, historical sites, beautiful performing arts facilities, professional sports teams – Braves, Falcons, and Hawks, and is home to unique venues including CNN, the Georgia Aquarium, The King Center, World of Coca-Cola, The Carter Center, High Museum of Art, and Zoo Atlanta.

This position will develop database marketing strategies which drive incremental room nights/non-hotel revenue and/or brand love through Guest and Campaign Marketing (GCM) channels by activating from our member/non-member base.

Essential Duties and Responsibilities

(Key Activities)

This role works in collaboration with our campaign marketing team, and directly with business stakeholders to deliver our database strategy and ensure marketing messages and promotional offers succeed in driving awareness and preference for our brands.

Specifically, this role


Analyses consumers’ purchase behaviors, demographics, propensity and response data to size consumer marketing opportunities and identify relevant audiences for marketing messages.


Uses software programs (e.g. “Unica”) to create the logic for selecting lists of customers to be contacted through direct and interactive marketing channels.


Design experiments that test the effectiveness of new marketing tactics, and to measure/report the impacts of campaigns and promotions against pre-defined success metrics.


A successful candidate will create an awareness and appreciation of the key consumer segments as relating to the goals and consumer strategy of each stakeholder, and will produce forecasts to inform the business case and planning of new consumer-facing business initiatives.


Will work with global and regional marketing managers in the planning and design of regional and cross-regional promotions.


Deliverables will also include various forms of reports and dashboards to provide ongoing intelligence to marketing stakeholders and

make sure all tracking and reporting is completed

Band 6

Salary Range $65,000 - $99,475

(*Eligible Potential Bonus)


Bachelor's or Master's Degree (preferred) in marketing sciences or similar discipline, or an equivalent combination of education and work related experience.

The ideal candidate will have 3 - 5+ years progressive work experience, with emphasis on business and marketing analysis. Preference will be given to those with demonstrated expertise in the areas of direct and interactive marketing, CRM, and promotional strategy, with strongest preference to those with a background in multi-channel marketing (preferably within the travel industry).


Skills and Knowledge

A qualified candidate will have knowledge and demonstrated use of campaign management software (preferably “Unica”) OR proficiency with SAS with aptitude to adopt new analytical software, and must be proficient in SQL programming or similar scripting languages.

Success requires effective verbal and written communication skills, effective problem solving, ability to collaborate in a team setting, ability to manage multiple tasks and work under tight deadlines, and familiarity with financial principles, including net present value (NPV) and return on investment (ROI).

Preference will be given to those with a background in Design-of-Experiments and/or multivariate analysis.

Strong knowledge of marketing principles and concepts.

Agency and 3


partner vendor management

Fluent across key customer direct contact channels

Word, Excel and Powerpoint skills

In return we'll give you a competitive financial and benefits package which can include healthcare and dental coverage, disability and life insurance, and a matched 401(k) program


Hotel discounts worldwide are available as well as the chance to work with a great team of people. Most importantly, we'll give you the room to be yourself.

So what's your passion? Please click "Apply Online" and tell us how you could bring your individual skills to IHG.

IHG is an equal opportunity employer M/F/D/V



Sales & Marketing

Primary Location


AMER_North Amer-United States-GA-Atlanta

Jun 28, 2013, 10:59:00 PM



Full Time

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