The Marketing/Reporting Analyst is responsible for analyzing the impact of marketing campaigns that support the loss mitigation business. The primary focus will be to identify ways to maximize response and volume generated from our servicing portfolio by analyzing direct marketing strategies that will include mail, e-mail, online and outbound telemarketing.
As the Marketing/Reporting Analyst you will be tasked with assessing the results of targeted campaigns focused on maximizing response to loss mitigation efforts in the servicing portfolio. Success will be measured by the comprehensiveness and depth of analysis on each campaign.
The Marketing/Reporting Analyst will also work on various reports and analysis project related to the firm’s loss mitigation efforts.
Work with Asset Management leadership to identify essential metrics that measure the impact of marketing campaigns
Ensure all campaigns have fully developed measurement plans in place, maximize learnings
Identify whether strategies and campaigns to ensure initiatives are on-strategy, on time and within budget
Analyze results and make recommendations for improvement based on results
Optimizing direct marketing campaigns to improve results, efficiencies and reduce cost
Education and Experience Requirements:
4-year college degree preferred
Knowledge and Skills Required:
Knowledge of database marketing principles, segmentation, testing and results measurement
Excellent Excel and PowerPoint skills
Lakeview Loan Servicing - 12 months ago