Database Marketing Analyst
Lakeview Loan Servicing - Coral Gables, FL

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Position Summary:
The Marketing/Reporting Analyst is responsible for analyzing the impact of marketing campaigns that support the loss mitigation business. The primary focus will be to identify ways to maximize response and volume generated from our servicing portfolio by analyzing direct marketing strategies that will include mail, e-mail, online and outbound telemarketing.

As the Marketing/Reporting Analyst you will be tasked with assessing the results of targeted campaigns focused on maximizing response to loss mitigation efforts in the servicing portfolio. Success will be measured by the comprehensiveness and depth of analysis on each campaign.

The Marketing/Reporting Analyst will also work on various reports and analysis project related to the firm’s loss mitigation efforts.

Specific Responsibilities:
Work with Asset Management leadership to identify essential metrics that measure the impact of marketing campaigns

Ensure all campaigns have fully developed measurement plans in place, maximize learnings

Identify whether strategies and campaigns to ensure initiatives are on-strategy, on time and within budget

Analyze results and make recommendations for improvement based on results

Optimizing direct marketing campaigns to improve results, efficiencies and reduce cost

Required Skills

Education and Experience Requirements:
4-year college degree preferred

Knowledge and Skills Required:
Knowledge of database marketing principles, segmentation, testing and results measurement

Excellent Excel and PowerPoint skills

Required Experience

Lakeview Loan Servicing - 12 months ago - save job - block
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