Database Marketing Analyst
MRM Worldwide - New York, NY

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Responsibilities

  • Manage a team of 2 to 5 people to develop and execute statistically-based, marketing-focused online campaign and site performance measurement, analysis and reporting
  • Work with internal stakeholders and clients to understand clients’ analytics objectives and requirements
  • Communicate with clients and agency partners in the analysis and reporting processes, including client-facing metrics and analysis reporting
  • Apply various quantitative methods to integrate, analyze and interpret information from multiple data sources
Overview

  • Strong analytical skills, must be proficient in analyzing and interpreting internet-related data client databases
  • Functional experience with online analytics, measurement and reporting
  • In general, we are looking for an individual who wants to work in a data-based Analytics department and who has a background or strong interest in Marketing/Advertising
  • Agency background preferred, candidates with substantial online media and/or marketing background encouraged to apply
  • Must have significant interactive experience
Required Skills/Capabilities

Proficient in Excel, including use of macros and pivot tables

Experience with one or more of the following:
Access

SQL

VBA

SAS

SPSS

Familiarity with site measurement tools and data, e.g., Adobe SiteCatalyst, Google Analytics

Familiarity with campaign measurement tools and data, e.g., DoubleClick, Atlas

Familiarity with analysis of online media (OLM) performance, including banner ads and email

Integration of data from multiple sources

Applied Statistics

Merge/purge

Data hygiene

PowerPoint

JavaScript

PHP

MRM Worldwide - 21 months ago - save job - block
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About this company
15 reviews
McCann Relationship Marketing, doing business as MRM Worldwide, is a bit like a matchmaker, building relationships between its clients and...