Database Marketing Analyst
Maryland Live! Casino 37 reviews - Hanover, MD

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The Marketing Data Base Analyst is responsible for the successful established research methodology and designing format for data gathering. Ensures the integrity of the Maryland Live player tracking database.

  • Gather all data in reference to slot play for conventions, bus groups, golf groups, charters, air junkets and other special events as needed.
  • Responsible to ensure guests have an enjoyable gaming experience by designing and maintaining an accurate slot player tracking system. Ensures integrity of comping system.
  • List group information in data tracking system for reports, final analysis, production report, run report and group manifest report.
  • Coordinates with the Director regarding department budget and other financial data.
  • Review analyst activities with Director, Database Marketing.
  • Develops strong accountable working relationship with casino hosts, player club team to ensure accurate reporting and maintenance of slot player’s earned points.
  • Other duties as assigned.

Minimum Requirements
  • Ability to analyze and interpret departmental needs and results.
  • Ability to solve complex problems.
  • Ability to perform assigned duties under frequent time pressures.
  • Ability to maintain mental concentration for significant periods of time.
  • Broad variety of tasks and deadlines requires an irregular work schedule.
  • Ability to perform assigned duties in an interruptive environment.

  • Three (3) to five (5) years experience in data base marketing and data analysis
  • A 4-year degree in related fields or equivalent work experience.
  • Must be able to obtain and maintain a valid gaming license as determined by Maryland State Lottery and Gaming Commission for the position.

About this company
37 reviews