Database Marketing Analytics & Reporting Analyst
Fiberlink - Blue Bell, PA

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Fiberlink Communications Corporation is one of the fastest-growing companies in the mobile device management (MDM) market. We are a top-tier cloud solutions provider, delivering next generation enterprise mobile device management solutions, one of the hottest segments in technology.
Through our MaaS360 platform, Fiberlink reinvents the way companies manage and secure devices (both personal and corporate owned) throughout their entire lifecycle. For all OS platforms, MaaS360's simple, intuitive interface, advanced analytics and management features provide complete visibility and control of all mobile devices in the company.
We are currently seeking a Database Marketing Analytics & Reporting Analyst to support our demand generation strategy. We are a talented, creative, and passionate team of employees with a clear vision for the future and we are looking for YOU to help us create it.
Database Marketing Analytics & Reporting Analyst

Principal Duties & Responsibilities:
• Analyze marketing data to identify, understand, and interpret marketing implications.
• Design, develop and produce reporting deliverables utilizing and database software tools including SQL, Excel, OLAP, Google Analytics; SAS a strong plus.
• Organize and analyze data from all sources, using statistical methods to ensure validity of results.
• Provide data analysis, database integration, database enhancement, and report generation functions.
• Present results from reporting and analytic projects to account teams and clients and provide strategic recommendations.
• Create and utilize Propensity / Interaction Models to provide clear prioritization of companies and contacts to Marketing
• Assist in driving web and mobile analytics strategy and testing.
• Provide recommendations to improve data integrity.
• Conduct market research and benchmark analysis as needed
• Provide visibility to the marketing program results to drive optimizations
• Manage reporting for all online programs. This includes: extracting data from multiple sources, importing and merging data into database, creating dashboards/report templates, producing reports, developing key findings summaries
• Provide ad hoc reports to Stakeholders as requested

• 2-4 years of experience working in direct marketing, database marketing, CRM, or marketing analysis role;
• Experience in Technology or Computer Software industry a plus
• Demonstrated quantitative and analytical skills; strong ability to interpret analytical data and understand strategic marketing implications
• Ability to convey complex requirements and analytic processes to marketing staff.
• Proven ability to retrieve and manipulate data from large databases using SQL
• Advanced knowledge of MS Excel ® (including charts, pivot tables, macros, etc.)
• Advanced knowledge of
• Analytic and web based skills including experience using Google Analytics and Omniture/Adobe Analytics Tools such as Insight, SiteCatalyst and Discover.
• Superior communication and presentation skills; ability to manage tight deadlines
• Experience with multivariate or AB testing (preferred, not required)
• Ability to perform data-intensive activities such as: creation of macros for reporting and analysis; extracting data from multiple sources, importing data into database(s) and running reports as required
• Ability to think critically and make recommendations based on the business data needs: analyze, interpret results, and recommend actions.
• Familiarity with statistical methods and models.
• Experience with Analytics for social platforms a plus

As a member of the Fiberlink team you will benefit from:
• Generous comp package including base salary + bonus.
• Working in a casual, flexible and collaborative work environment
• Unlimited growth potential
• Supporting a product currently delivering explosive growth in the tech sector
• Flexible time-off policy
And much more!

Fiberlink Awards & Accolades:
XCellence Awards, Midsize Enterprise Summit, 2012
Mobile Product of the Year, Techworld Awards, 2012
Best Mobile Solution, Enterprise Mobility Forum, 2012
Best Enterprise Mobile Solution, Global Mobile, 2012
Computerworld Honors Program Laureate, 2012
Best Midmarket Strategy, CIO Forum, 2012 (Two Time Winner)
Best Mobile Solution, GOVTek Awards, 2012
Clear Choice Winner, Network World, 2011
Best Mobile Enterprise Solution, CODiE Awards, 2010 (Finalist for 3 years in a row!)

Fiberlink was also selected as a 2011 and 2012 winner of Best Places to Work in Philly by the Philadelphia Business Journal. Come find out why!

About this company
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Fiberlink, an IBM company, has over 20 years of experience in delivering enterprise mobility management and security solutions for...