Customer Relationship Management Analyst
Redbox - Oakbrook Terrace, IL

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Req ID: 2241

Database Marketing (CRM) Analytics

Position Overview

The Database Marketing Analyst (or CRM Analyst) position is part of the marketing analytics team within Redbox Marketing. You are responsible for conducting analyses to answer questions related to: marketing promotions, direct/targeted marketing tactics, consumer segmentation, response modeling, and other analyses typical of a database marketing team. You will ensure timely delivery of data, analytics, and consulting to support our marketing initiatives. The ideal candidate will execute relevant statistical analysis projects and evaluate needs for quantitative analysis, and prepare findings. You will participate in creating/articulating relevant solutions in developing methods or processes for implementation of database marketing and CRM analytics.

Key Responsibilities
  • Use of database marketing and understanding of business processes to develop consumer insights. Provide guidance and takes project lead managing project tasks and deliverables
  • Implement solutions to help increase consumer retention, profitability, lifetime value, and other key measures using: Predictive statistical models; customer profiling, analysis and data mining and more
  • Build/maintain consumer behavioral models including segmentation, cross-promotion, personalization to be deployed across all marketing methods
  • Forecast, measure and analyze marketing programs and strategies. Track results and perform analysis to quantify impact on sales, profit and expense in comparison projections
  • Add value to internal clients on optimizing the use of consumer information to drive more targeted, relevant and successful communications and interactions with consumers
  • Develop strong relationships and work collaboratively across the organization to drive the marketing analytics mission
  • Determine the appropriate performance measures to be produced including lift, efficiency, confidence intervals, etc
  • Manage monthly reporting on key metrics, promotion measures and support integration of reporting with other company scorecards

Education & Experience
  • BA or BS Required, Master’s degree in Statistics, Mathematics, Economics, Operations Research, or other related field or an equivalent combination of education and experience preferred
  • Minimum 3-5 yrs experience performing marketing analytics in a direct marketing retail environment, with at least 1 year of model development, statistical methodologies or quantitative analysis experience
  • Understanding of database marketing methodology, analytics, data mapping and campaign management systems operation
  • Quantitative background and a solid foundation in statistical techniques in a marketing environment. Solid understanding of marketing and business planning, risk analysis and statistics
  • Project management experience required

Knowledge, Skills & Abilities
  • Working knowledge of relational database, analytic tools including Excel Modeling, SQL, SPSS, SAS, Cognos
  • Ability to develop relationships among cross-functional groups and throughout various levels
  • Self-starter with initiative and a sense of accountability and ownership. Must be results driven with ability to handle multiple projects in a fast-paced environment

Redbox®, Coinstar® and ecoATMTM are always on the lookout for innovative thinkers. As part of Outerwall’s growing portfolio of products and services, they’re redefining retail—making everyday life a little simpler and better. If you like solving problems in new ways, if you’re passionate about ideas that become businesses and you want to be part of a team that values you for everything you are, check us out. You’ll find a diverse, dynamic and welcoming work environment full of exciting challenges and endless opportunity.

Grow your career at Outerwall with an exciting brand like Coinstar, Redbox or ecoATM. At Outerwall, we believe that diversity and inclusion create organizational strength. If you need an accommodation to complete our application process, please contact us at . EEO/AA M/F/D/V

Posting Notes: || United States || Illinois || Oakbrook Terrace || || J2W: CB1 = First Posting to CareerBuilder (30 days)

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About this company
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Renting more than 3 billion discs to date, Redbox is America's destination for movies and video games. With 35,900 locations nationwide,...