Penn National Gaming has thrilled and entertained guests since 1971 when it all began as a horse racing venue. From a single race track, we have grown to be one of the nation’s largest gaming companies, operating properties that offer broad and diverse gaming and pari-mutuel wagering experiences. PENN is dedicated to becoming the undisputed leader in guest service by offering a Red Carpet experience for each and every guest.
Your daily responsibilities include:
Uses the CRM process to pull monthly/weekly mailer information and import to Marketing Manager as needed.
Entry of data from monthly coupon mailers and other promotional programs.
Respond to customer calls and requests regarding monthly coupon mailers and other promotional programs.
Enters weekly coupon adjustments by patron to CDS
Performs daily address updates (i.e. returned mail, ACS process, address consistency queries)
Works closely with Database Manager and Advertising Supervisor on proofing all mail pieces to ensure accuracy.
Works with Database Manager to ensure all Direct Marketing drop dates are met.
Completes impromptu analysis as needed for Direct Marketing campaigns.
Initiates Direct Marketing edits based on analysis performed.
Redemption of coupons as needed
Processes Daps and Employee information on a timely basis as new information is provided
Meet with customers to issue or exchange coupon mailers.
Enter and track shuttle bus rider information.
Evaluate and compare competitor’s programs.
Suggests and/or creates Direct Marketing changes based on competitor’s programs.
Prepare reports for marketing usage.
Must be familiar with computer programs including Excel, Access, Marketing Manager, CRM and CDS.
To be successful in this position it will require the following skill set:
Bachelor’s degree (B. A.) or equivalent from four-year College
Minimum of one year related experience and/or training
Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
Ability to read and comprehend simple instructions, short correspondence, and memos
Ability to write simple correspondence
Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
Something to leave you with:
If you're truly committed to a red-carpet service culture, then you need a team that is just as dedicated in pursuing that vision. Penn National Gaming is the place where we empower our cast members to deliver that WOW factor to our guests and in turn we will provide them an opportunity to build an "A" list career portfolio. You will soon understand why "It's Good To Be PENN!"
Penn National Gaming, Inc. - 21 months ago
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