Department Director, Marketing
Provides direction for the integrated domestic and international marketing activities of the Academy. Ensures that a global strategic marketing approach has been defined for the Academy. Provides oversight/final approval re: product marketing activities specifically for educational products (publications and electronic media, evaluation and CME courses, Annual Meeting) and selected Academy products/projects as required.
Plan, organize, direct and evaluate the activities of the Marketing department to effectively plan, manage, execute and evaluate marketing projects. Provide written employee performance evaluations to Human Resources; counsel, guide department staff to attain performance goals. Evaluate department’s various programs and projects. In so doing, generate significant revenues for the AAOS through the sale of products and services to various domestic and global audiences.
In support of Academy’s strategic plan for education, coordinate and integrate all AAOS marketing activities to maximize net income from educational products and services. Prioritize new product opportunities and recommend marketing plans. Council, coach, and instruct Department staff to manage department’s marketing activities that support product sales, course registrations, and Annual Meeting attendance. Work with individual staff to develop individual skill level, improve performance where needed and ensure accuracy in all marketing activities. Select and manage outside vendors engaged in marketing projects. Provide evaluations and diagnostics of major marketing programs to determine their levels of success regarding their revenue goals and marketing efficiencies.
Build and co-operatively manage (with the Department of Research & Scientific Affairs) a capability in marketing research. Manage and guide the research projects developed by the Department of Marketing, upon request assist and advise Academy staff (especially in the Education Group) in its efforts to investigate Fellow/member/customer/patient satisfaction, attitudes, perceptions, and needs. Includes but is not limited to vendor selection, staff training, project management, data analysis, reporting and presentations. The emphasis is to convert research findings into actionable programs that assist the Academy in developing better products, promotions, and advertisements.
Ensure that a strategic marketing approach for the Academy is both initially defined and regularly re-evaluated, involving not only Education but all other relevant functions. Review marketing plans to insure that they include appropriate consideration of each campaign’s reach/frequency, effectiveness of its communication, media mix, and targeting. Provide competitive intelligence and market share analysis as appropriate. Participate in point-of-sale opportunities to meet typical customers in various affinity groups.
Manage, apply and defend the Academy’s Brand based on the AAOS branding policies and guidelines. Guide and participate in the creative development process for all promotions to insure appropriate tone, imagery, branding, and communication effectiveness. Collaborate with governance bodies and Academy staff to correctly apply brand guidelines to all communications, packaging, etc. where appropriate.
Integrate Customer Service into marketing activities where possible: Plan, organize and direct marketing activities for the Annual Meeting Resource Center and its Satellite Booth including space planning, inventory selection, staff training and selection, and goal setting. Collaborate with Customer Service, Information Services, and Convention & Meeting Services to plan and manage the Resource Center, Satellite Booth and Academy Row activities at the Annual Meeting. Share management responsibilities to identify, design and brand international Book Fair displays and domestic events with an AAOS presence in cooperation with other departments. Identify and implement opportunities for direct to customer sales at AAOS courses and events. Provide marketing support to Membership in recruitment and retention efforts both domestically and internationally.
Consult with AAOS staff to resolve marketing problems and seize marketing opportunities. Meet with and advise AAOS governance bodies/staff to consult on issues of business, marketing, promotion, research findings, and their applications. Develop and maintain communications with appropriate volunteer committees and other AAOS divisions and departments. Supervise in the liaison functions of the department. Participate in inter-departmental problem solving as regards marketing issues.
Complies with all safety policies and practices of the organization and all safety standards associated with this position, including the use of personal protective equipment. Performs all other job related duties as required or assigned.
Approximately 15 days per year
Required: Undergraduate degree in marketing, advertising or communications. At least 10 years of progressively responsible experience in marketing management. Extensive knowledge of current sales promotion methods, including direct mail/email, trade shows, telemarketing, social media marketing and web advertising . Excellent communications and human relations skills; strong organizational skills . Experience in directing market research activities of various types. Desired: Advanced degree
Interested candidates should forward a resume with cover letter and salary requirements to: American Academy of Orthopaedic Surgeons, Attn: HR/DM, 6300 N. River Rd, Suite 400, Rosemont, IL 60018. Or fax: (847) 823-1288. Or email : email@example.com
American Academy of Orthopaedic Surgeons - 10 months ago