Requisition #: 59156
Job Title: Digital Advertising Analyst
Country: United States
Employment Status: Full Time
At ADP we are driven by your success . We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.
Inspiring Innovation is a core value at ADP and in Dealer Services we offer integrated computing solutions to about 26,000 auto, truck, motorcycle, marine, recreational vehicle and heavy equipment dealers in nearly 90 countries worldwide.
At Cobalt, we are the leading provider of digital marketing solutions to automotive manufacturers and dealers in North America. To succeed, we invest in technologies, processes, programs and our people to continually improve the way we service and help our clients run their businesses. ADP is recognized as an innovation leader, and is on the Forbes list of the top 100 100 Most Innovative Companies in the World and 100 Best Places to Work in Information Technology (IT).
Client support at ADP: It's all about enabling the clients we serve to be more effective employers. You can make it happen by collaborating with other ADP Associates to ensure our products and services deliver winning results. The expert support you provide can make our workforce solutions stand out in an increasingly competitive global marketplace.
Cobalt -a division of ADP Dealer Services - seeks a Digital Advertising Analyst.
This position develops and implements effective digital advertising strategies to drive consumers to the websites of assigned Cobalt customers, with the goal of generating increased targeted web traffic, and thereby increased lead generation. The Digital Advertising Specialist utilizes knowledge of pay-per-click search engine listings and display placements, employing the following optimization techniques:
- Keyword analysis and selection
- Geography campaign targeting
- Competitive site analysis
- Campaign optimization
- Ad copy optimization
- Geography targeting optimization
- Custom ad copy updates
- Optimization of landing page content
(Experience, Skills, Academic)
About ADP :
- Minimum 2 years experience in client relationship management is required
- Minimum 2 years experience in paid search, especially with Google and Bing is preferred
- Minimum 2 years experience in consumer Internet marketing is required
- Experience with Windows, Excel, and MS Word required
- Bachelor's Degree from an accredited college or university is preferred
- Demonstrated ability to maintain poise under stress and to respond quickly, logically, and patiently to questions or requests.
We power organizations with insightful solutions that drive business success. Consistently named one of the "Most Admired Companies" by FORTUNE Magazine, and recognized by Forbed as one of "The World's Most Innovative Companies," ADP has over a half-million clients around the globe and 60+ years of experience as a world-wide leader of business outsourcing solutions.
ADP is an Equal Opportunity/Affirmative Action Employer; M/F/D/V. ADP believes that diversity leads to strength.
All Locations: United States, Detroit, MIUnited States, Seattle, WA
Job Category: Digital Marketing
Area of Interest: Paid Search/Online Advertising
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