THE JOB : Currently accepting resumes for a Digital Client Director
THE PLACE : Beautiful, sunny Fort Lauderdale
THE RESPONSIBILITIES :
Digital Client Directors are responsible for overseeing a team of staff who handle the day-to-day administration of digital marketing and advertising initiatives for assigned Clients. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives, and also assist in the development of marketing and advertising strategies, including gathering and analyzing information. Digital Client Directors should have a thorough understanding of the Client(s) industry and business; as well possess a clear understanding of all things digital required of the division that includes, but not limited to, Account Management, online technology applications and strategies, online media strategies, online creative strategies and creative management as well as the analytics process that includes optimization and post-campaign reporting.
Digital Client Directors are in direct contact with the Client and traditional Account Management teams within the Retail Account Services division, and should maintain these relationships on a daily basis. It is the objective of the Digital Client Director to secure the Clients’ and Account teams’ confidence as a digital advertising professional who can support their digital marketing and advertising strategies and initiatives.
Day to Day Duties:
Lead and activate the digital strategies for assigned clients, while overseeing the development and the execution of digital creative and media plans.
Develop strong relationships with senior level Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met.
Anticipate Client needs, keeping the Agency in the position of leading rather than following.
Engage and activate both internal team members and the Client to maximize effectiveness.
Monitor client business daily/weekly to ensure strategy & metrics are successful, including: web and media unit analytics, search performance, social platform performance, blogger editorial coverage, and sales/ticket transactions when applicable.
Maintain daily contact with internal Account Management as well as other internal departments.
Keep Account Management informed of Client relations.
Ensure that clients understand Agency procedures/systems. Obtain clear direction before Agency takes action.
Ensure compliance with Agency/Client Scope of Work document.
Provide leadership to the internal team. See that all team members have the “big picture” on assigned projects. Encourage and motivate all members of the team.
Provide day-to-day supervision of any assigned personnel, guiding workflow, assuring compliance with agency policy and fulfilling client requirements.
Meet with Client to discuss historical plans, current needs, current media situation and trends, upcoming opportunities and events, etc.
Interactive Campaign Development – Media & Creative
Work directly with traditional Account Management teams for the inclusion and consideration of digital strategies and tactics in marketing efforts and campaigns.
Identify opportunities for programs and initiatives that are innovative and have the potential to drive results
Oversee the preparation and delivery of digital presentations to the Client.
Collaborate with Media Planning and the Account Team in development of annual media plans and campaigns, providing accurate direction and strategic guidance during plan development.
Develop and review creative and media brief(s) for inclusion of necessary marketing checkpoints to ensure the team has a sound platform on which to build recommendations.
General Client/Account Support
Secure the necessary Client approvals/direction prior to implementing campaigns or taking action.
Participate in weekly status calls/meetings.
Monitor and Trigger Client/Vendor billing and payments, when applicable.
Review and be familiar with all contractual agreements with the Client, vendors and other partnerships.
If applicable, provide accurate direction to Digital Client Management team, and assure support staff follows Agency procedures and fulfills job responsibilities.
Participate in training of new employees, when applicable
Bachelor’s Degree in Advertising, Marketing, Business or other related field.
6+ years experience in as an Account Supervisor or Account Director, with a focus on Digital Advertising
Thorough understanding of interactive media and development, including graphic design, user experience definition, content strategy and development, and programming technologies.
Proven leadership abilities and managerial experience.
Strong writing, presentation and client-facing communication skills (presentation samples may be requested)
Good multi-tasking, networking, time management and interpersonal skills.
Proficiency in Microsoft Word, Excel, and PowerPoint.
The responsibilities are many, various, and not limited to those written in this document.
THE EXTRAS :
Work with premier regional and national clients.
Excellent benefits package including full medical, paid vacation, holidays & sick/PTO, 401(k) to name a few.