Digital Marketing Operations Analyst
comScore - Reston, VA
comScore, a global leader in providing analytics for the digital world, is seeking a self-motivated and numbers-savvy Digital Marketing Operations Analyst at our corporate headquarters in Reston, VA. We are looking for someone who thrives in a fast-paced environment, has CRM reporting experience, the skills to manipulate data and the hunger to grow as a marketer. You’ll join a motivated team focused on keeping comScore’s momentum going.

JOB TITLE: DIGITAL MARKETING OPERATIONS ANALYST
LOCATION: RESTON, VA
REPORTS TO: DIRECTOR, DIGITAL MARKETING


JOB FUNCTION:
Our company interprets big data to understand customer insights. We need a Marketing Analyst who can do the same for reporting on our digital marketing and help to identify Sales-ready leads based on their digital activity. The Marketing Analyst will analytics support from demand generation to lead qualification and customer retention efforts. The ideal candidate is assertive, an excellent communicator, eager to learn and takes the initiative to get things done.

ESSENTIAL DUTIES AND RESPONSIBILITES:
Use marketing automation tools and Salesforce CRM to provide in-flight and post-campaign analysis based on inquiries, responses and won opportunities
• Analyze and interpret data around online prospect activity and customer segments
• Develop campaign performance benchmarks and ROI reporting capabilities
• Ensure marketing activities maintain data quality standards
• Coordinate and manage marketing pipeline reporting
• Track and evaluate lead source effectiveness and marketing influence
• Assign sales-ready leads to the appropriate sales team member
• Identify and route sales opportunities
• Perform ad-hoc analytics projects to communicate marketing effectiveness and identify areas of improvement
QUALIFICATIONS:
    Bachelors Degree in Business, Marketing or related discipline
    • Strong Excel skills are a must; familiarity with other data tools is a plus
    • Salesforce operations experience strongly preferred
    • One to two years prior work experience or exceptional recent graduate
    • Razor-sharp verbal and quantitative skills
    • Independent worker able to take initiative, recognize potential for process improvement and meet deadlines
    • Understanding of CRM, marketing and sales process for B2B technology company
    • Ability to multi-task and prioritize with autonomy to support business objectives in an extremely fast-paced environment
    comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. A preferred source of digital audience measurement, comScore offers a variety of on-demand software and custom services within its four analytics pillars: Audience Analytics, Advertising Analytics, Digital Business Analytics and Mobile Operator Analytics. By leveraging a world-class technology infrastructure, the comScore Census Network™ (CCN) captures trillions of digital interactions a month to power big data analytics on a global scale for its more than 2,000 clients, which include leading companies such as AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, France Telecom, Financial Times, Fox, LinkedIn, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon, ViaMichelin and Yahoo!.
    EOE/M/F/V/D
    *LI-ML1

    comScore - 14 months ago - save job - block
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