Digital Marketer
CB Insights - New York, NY

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CB Insights is looking for a highly analytical, data-driven and resourceful Digital Marketer to join our New York team.

We already have the best customer acquisition engine in the data space. And we’re looking for someone to take it to the next level. You’ll be working with a close-knit team to determine the best ways to attract new users, optimize our platform, and increase conversions.

This is an awesome opportunity for a data-obsessed marketer to join a fast-growing SaaS company which is about to hit escape velocity.

Key Responsibilities

Research, develop, and execute online user acquisition strategies to drive awareness, site traffic, lead growth and engagement/conversion using:
Email marketing
Social media
Paid acquisition & retargeting

Your innovative solutions for acquisition

Develop methods to scalably promote our research and data-driven content to boost incoming leads through inbound marketing (and also serve to build our brand)

Optimize CB Insights for conversion by developing experiment and A/B testing copy, landing pages, calls-to-action, page design, workflow, etc.

Develop, maintain and monitor a KPI dashboard focused on growth, conversion, engagement and retention

Work with the engineering and product teams to influence and implement capabilities, features and/or designs that improve acquisition

Drive a metrics-driven problem solving mentality throughout the company

Background and Skill Requirements

A knack for asking the right questions and a passion for analyzing user behavior patterns, a deep appreciation for the importance of data in decision-making

Maintain a perpetual cycle of analysis, hypothesis, testing and implementation and swiftly incorporate feedback.

2+ years of relevant experience with a track record of success

Deep experience with email marketing, Google Analytics, SEO/SEM, paid acquisition, retargeting, A/B testing

The ability to come up with solid ideas for growth that we haven’t thought of yet

Excellent communicator

Extra credit if you’ve got

Copywriting skills

HTML/CSS skills

To apply for this job, send your resume and a few lines on why you think you’re great for this role to