Digital Marketing Analyst
PHD Network - Chicago, IL

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ANALYTICS TEAM GUIDING PRINCIPLES:
We’re all analysts
• Analysts are investigators – we are always trying to discover what happened and then tell the story
• We ‘interview’ the people around us – listening and communication skills are key
• We question things to don’t make sense – critical thinking is key
• We go back and forth between the big picture and the details
• We aim to be prepared – set things up right from the start and so we don’t spend our time backtracking
• Share ideas with your teammates – this is how innovation happens
• Take initiative and go the extra mile

BASIC FUNCTION:
At the beginning of campaign efforts, analytics are used to structure measurement plans to ensure that campaigns meet their unique objectives. Data collected during the campaign power monthly reporting. This reporting drives optimization and provides business intelligence. Post campaign analysis demonstrates the contribution of the online channel to the client’s overall business.

The Analyst / Sr. Analyst is responsible for data analysis and insights that feed back into media planning. They work closely with the media planning team to make sure they understand details behind media plans, and with and client data teams to gather site-side data. They plan to ensure success. They harvest and report to achieve success in real time. They analyze to demonstrate channel contribution.

PRINCIPAL RESPONSIBILITIES AND ACTIVITIES
1. REPORTING RESPONSIBILITIES:
• Create and manage reoccurring campaign reporting
• Client-facing reporting/communication/presentation of data and results analysis to internal/client analytical and non-analytical teams
• Some experience guiding clients as to best practices surrounding campaign metrics and development of insights/findings – a plus

2. MEDIA DATA ANALYSIS EXPERIENCE:
• Experience with media-specific data sets and metrics, as well as web analytics data sets / metrics, and the integration of these data sets – a plus
• Provide deep, data- & analytic-centric decision support for media strategy team, using mix of quantitative and qualitative analysis, identification and use of key success metrics
• Work with execution team to develop campaign tracking user flows and identify key performance metrics and tagging options
• Stay up to date with current site analytics and ad-server tracking capabilities.
• Follow all OMG standards and methodologies

3. DATA EXPERIENCE:
• General data structures and/or databases/database structures
• Aggregation of data from multiple disjointed sources, creating normalization processes for robust comparison and analysis
• Troubleshooting data integration issues and data hygiene issues – a plus
• Advanced experience using Excel for data manipulation

4. CROSS-DEPARTMENTAL COLLABORATION: experience collaborating cross-departmentally with analytical, non-analytical, operations, as well as external creative agencies, to propose analytic opportunities and drive ongoing media intelligence gathering

INTERACTIONS
• This position interacts on a day to day basis with the Strategy, Campaign Management, & Data Management teams

REQUIREMENTS & QUALIFICATIONS
Education:
• BS or BA degree in Science, Math or Engineering discipline
• BS in Business Administration / Marketing with affinity for analysis / data analysis

Experience:
• 1+ year in database management or analytics within a marketing or media environment
• School course work in Database could be substituted

Knowledge:
Microsoft Office Suite (Excel, Access, PowerPoint, Word) – especially Excel
Doubleclick
Tableau or other data analytics tools – a plus

PHD Network - 21 months ago - save job - copy to clipboard