Senior Digital Marketing Analyst (PPC, SEM)
GFI Software - Cambridge, MA

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GFI Software – Senior Digital Marketing Analyst (PPC, SEM)

GFI Software pioneers powerful, award-winning IT solutions for small and medium-sized businesses (SMBs) – and we make them affordable and easy to use. We are a dynamic, growing technology company with offices, customers and partners around the world.

Due to an exciting expansion to Kendall Square in Cambridge, MA, we are seeking an exceptional Senior Digital Marketing Analyst to be a key addition to our fast-growing team. This person will use his/her quantitative skills to analyze and manage traffic acquisition activities, with a heavy emphasis on SEM (search engine marketing) / PPC (pay-per-click) campaigns.

GFI Software – Senior Digital Marketing Analyst (PPC, SEM)

Job Responsibilities

Building online marketing campaigns with a primary focus on paid search marketing

Designing, implementing, and analyzing experiments to test optimization theories, including changes in bidding strategies, keyword discovery, and creative enhancements

Assist in hiring and developing team of digital marketing analysts

Ad hoc analysis of data and strategies to recommend performance improvements

Daily and weekly campaign performance reporting and analysis

Working with the engineering, data science, and marketing teams to identify project areas or process enhancements to drive overall program improvements

Developing relationships with partners at major search engines

As a Senior Digital Marketing Analyst, you will be an integral part of a fast-growing, entrepreneurial company, and you’ll have the influence and tools available to rapidly grow our business. We are looking for someone with analytical ability, an interest in growing a business, and the enthusiasm to push us forward.

We are not looking for someone to just generate reports and PowerPoint presentations. We need change agents – smart, analytical people who can rip through data to find trends and nuggets of insight, and who have the experience and drive to get results from their findings.

GFI Software – Senior Digital Marketing Analyst (PPC, SEM)


BS/BA, preferably in a technical major, or demonstrated analytical and technical ability

4+ years in digital marketing, with demonstrated increases in responsibility

Experience managing a team or being a team lead

An interest in solving problems and genuine curiosity about how consumers make decisions

Prior experience managing complex search marketing/pay-per-click/PPC campaigns

Bonus points for additional experience with email, display, social, or other online channels.

Strong Excel and data analysis skills required

Understanding of statistics and SQL experience are plusses

Entrepreneurial mindset, sense of urgency and accountability—you will have significant P&L responsibility

Great teamwork skills essential

At the heart of our global operations is a talented and diverse team of professionals committed to making GFI Software a market leader. We are seeking dedicated, creative and driven individuals to join our team and grow professionally with us. We provide excellent benefits, competitive salaries and promise you a world of opportunities.

GFI Software is an Equal Opportunity Employer

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