Digital Marketing Manager CNBC
CNBC - Englewood Cliffs, NJ

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This new position on CNBC Digital’s marketing team will be a key player in shaping and rolling out the organization’s brand strategy. The ideal candidate will have general marketing experience as well as have participated in acquisition and retention strategies for a digital business. Strong communication skills and ability to juggle multiple projects a must.
· Develop strategic marketing plans to build awareness and audience across CNBC Digital’s various editorial initiatives and consumer products; analyze and optimize campaign performance
· Oversee creative development for and execution of campaigns including on-air and digital marketing, social media, influencer programs, and promotions such as contests and sweepstakes; copywriting often required
· Relaunch CNBC’s email marketing programs, including acquisition and retention efforts, and creative development
· Partner with Marketing Analytics team to establish audience segmentation
· Liaise with Strategic Content and Ad Sales Marketing to create dynamic social media campaigns and promotions tied to commercial objectives
· Collaborate with social media editorial team to grow audiences on established social media platforms; provide recommendations on emerging opportunities
· Contribute to requirements gathering for new product launches and enhancements
Qualifications/Requirements
Min 5 years related work experience
· Proven track record building marketing campaigns, particularly email marketing, with clear KPIs and measurement plans
· Experience building brand communication plans for internal and external audiences
· Ability to synthesize large amounts of data into cohesive summaries
· Clear and effective written and verbal communication skills and ability to interact with all levels and functions across CNBC
· Excellent organizational and time management skills and the ability to multi-task
· Strong interest in News
· Familiarity with web analytics tools and concepts
Desired Characteristics
NECESSARY CHARACTERISTICS
· Passion for results oriented, data-driven marketing
· Willingness to roll up your sleeves and get things done in a lean environment
· Comprehensive knowledge of established social media platforms
· Thirst for staying current in the digital space
· Ability to get things done in a matrixed environment

NBC Universal - 17 months ago - save job - block
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