Digital Marketing Manager
(mt) Media Temple - Culver City, CA

This job posting is no longer available on (mt) Media Temple. Find similar jobs: Digital Marketing Manager jobs - Media Temple jobs

Essential Job Duties and Responsibilities:
  • Co-manage existing digital media buys and relationships with existing vendors
  • Seek out and test new digital marketing opportunities that target web designers, web developers, and small to medium sized businesses
  • Review and renew existing digital media buys that continue to produce positive ROI
  • Optimize and update digital marketing descriptions to reflect current promotions and product enhancements
  • Oversee the daily management of cost per click (CPC) advertising such as Google AdWords and Bing Ads
  • Analyze the performance of digital marketing campaigns
  • Optimize and traffic out digital marketing banners
  • Develop and traffic our tracking URLs to ensure that each advertising placement is tracked with a unique tracking URL
  • Assist in optimizing landing pages
  • Understand landing page, web site and order form conversion and provide innovative ideas to increase conversion rates
  • Brainstorm creative and innovative ways to convey the brand identity and the value of the product
  • Research, analyze and respond to direct competitors
Desired Qualifications:
  • BA/BS in Marketing
  • Minimum two years online marketing management
  • Experience and knowledge in the web hosting industry is a major plus, but not a requirement
  • Experience and an understanding of using Google AdWords and Bing Ads
  • Experience and understanding of keyword generation
  • Experience and understanding of optimization of digital marketing campaigns
  • Exceptional analytical and communication skills
  • Exceptional organizational skills, an healthy addiction to detail orientation and impeccable writing and proofreading skills
  • Ability to work proactively, independently and multi-task.

(mt) Media Temple - 17 months ago - save job - block
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