Digital Marketing Manager
Craftsy - Denver, CO

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Craftsy is looking for a Digital Marketing Manager to lead our outreach marketing efforts, helping us reach passionate makers wherever they spend time online. In this position you will be using your creative analytical skills to construct smart tests, and quickly iterate to focus resources on things that work. With direct responsibility for revenue, this is a great opportunity for an entrepreneurial self-starter to make an impact on one of the fastest growing companies in the Greater Denver area.

As our Digital Marketing Manager, your objectives will be to:
Develop and execute overall strategy for outreach marketing channel, formulating scalable marketing programs and promotions to increase Craftsy registrations and revenue
Devise analytics and testing structures that provide actionable insights to the team, and help make smart, data-driven decisions (i.e. sensitivity analysis for incentive structures)
Work across the team to implement marketing campaigns and provide feedback on what makes a quality channel
Work with the internal product and engineering teams on site enhancements and tools needed to execute programs and initiatives at scale
Manage a channel optimization team as they execute against overall channel strategy
As part of a data-driven marketing team, a comfort with data and love for analysis will be critical to your success

Your background and experience likely include, but are not necessarily limited to the following:

5+ years of professional, data-driven marketing experience
1+ years experience in people management
Exceptional quantitative and analytical skill set
Ability to think creatively, structure ambiguous problems, and synthesize analyses to generate insights and actionable plans
Experience modeling marketing programs and executing tests to verify hypotheses (i.e. sensitivity analysis, t tests for A/B tests, such as Welch's t test for unequal variance)
Predisposition to find an 80/20 solution and focus on rapid iteration of ideas
Demonstrated ability to prioritize and manage multiple projects, timelines, and deliverables
Experience with SQL and proficiency in Excel required
Excellent oral and written communication skills with a bias for being concise
Rapid learner who enjoys working in a fast-paced, team-oriented environment

Craftsy - 7 months ago - save job - block
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About this company
We know that anything we want to create is in our hands. No matter our craft of choice, from quilting, to knitting, to sewing, to cake...