Digital Marketing Manager
Layered Technologies - Kansas City, MO

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Job Title:

Digital Marketing Manager

Job Category:

Sales & Marketing

Department:

Marketing

Location:

Kansas City, MO

Position Type:

Skilled

Reports To:

Director Data Center Operations

Summary

Layered Tech, the leading global provider of Compliance Services, Cloud Hosting and Managed Hosting solutions, is looking for a skilled and highly motivated Digital Marketing Manager. The Digital Marketing Manager is responsible for coordination and execution of paid and organic search initiatives, lead flow, lead tracking and website maintenance/development. This position will function as a key point of contact with third-party digital marketing agency.

Job Responsibilities
  • Corporate Web Site
    • Implement changes from digital marketing agency
    • Add/revise web pages and related content using best practices (optimize for SEO and lead conversion)
    • Add press releases via ‘CMS’ tool
    • Implement JavaScript changes (live chat service, tracking scripts, etc.)
    • Technical/programming changes (main site = PHP, MySQL; custom data handlers: ASP.NET (VB))
    • Corporate blog updates (software and content)
    • Research and implement new technologies (example: Twitter cards, LinkedIn integration with careers page or lead forms)
    • Future – coordinate migration to CMS platform
  • Digital Marketing Strategy
    • Coordinate efforts with digital marketing agency
    • Assist with overall marketing messaging and campaigns
    • Ensure digital marketing goals are defined and measured
    • Advise on digital marketing best practices – usability, testing, optimization, analytics
    • Assist with paid search ad copy creation
    • Assist with landing page creation/testing strategy
    • Review and advise on web content
    • Competitive assessments
  • Graphics
    • Design assets for web site (buttons, banners, icons –purchased icon library is available as a resource)
    • Handle requests for corporate logo in various sizes/formats for partner sites, trade shows, etc.
  • Branding
    • HTML email design for marketing initiatives (external and internal)
    • Maintain email signature generator
  • Collateral
    • Revise existing InDesign case study templates with new content as new case studies are developed
    • Revise existing InDesign managed services brochure with changes from LayeredTech operations group
  • HubSpot (inbound marketing tool)
    • Design and implement html forms for lead capture; work with Salesforce administrator to ensure appropriate data is captured
    • Compile various reports from HubSpot into monthly report for senior management
    • Add/revise email nurturing campaigns (triggered by various form events)
  • Unbounce.com (landing page tool)
    • Design and implement landing pages using Unbounce.com service
Job Requirements
  • 5 years experience managing a progressive digital marketing program
  • Industry knowledge is a plus: IT infrastructure or integration companies including hosting service providers, software, security, IT consulting, or system integration
  • Strong writing, design and knowledge of digital tools (described above)
  • Self-motivated and a strong work ethic

Education
  • Bachelor’s Degree required
  • Formal digital marketing training and education

Acknowledgement

I hereby state that I have received, read and understand the job description for the position that I am to perform. Furthermore, I acknowledge that I have met the requirements listed and am able to satisfactorily complete the tasks and responsibilities identified. Should at any time my ability to perform the job as described change, I will notify my manager immediately so that arrangements can be made to correct the situation.

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Layered Technologies - 23 months ago - save job
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