Digital Marketing Manager
TSP Inc. - Saint Petersburg, FL

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“Our mission at AVEDA is to care for the world we live in, from the products we make to the ways which we give back to society. At AVEDA, we strive to set an example for environmental leadership and responsibility - not just in the world of beauty but around the world."

Neill-TSP, an exclisive Aveda distributor, is looking for a talented individual to join our team as a Digital Marketing Manager!

Key responsibilities:

Support Strategy Development and execution of Social/Digital Media

Participate in cross functional Aveda Digital/Social Media Team

Digital/Social Media reporting

Digital Media planning SEM/SEO management

Creative Development and execution

Duties:

Manage implementation of online/digital media strategies

Animate marketing calendar in social media spaces across 8 state area and assist salons with social strategy

Responsible for integration of interactive elements into new and existing marketing plans

Oversee implementation of strategy and development of brand social media sites, widgets, micro-sites, videos and collaborate with Aveda Corporation on content and community management.

Serve as digital marketing resource for salons and Institutes in the 8 state area. Work to promote greater digital fluency among Neill-TSP staff and salon accounts

Interface/liaise with key Aveda leaders, sharing insight and best practices.

Manage relationships with existing digital agency partners and develop new agency relationships

Management and execution of online advertising and marketing media campaigns

Provide key data and analysis of marketing social media efforts. Monitor, measure, and report results to improve future campaigns

Accountable for high-quality, on-time, on-budget results

Develop on-line customer acquisition campaigns, analyzing business needs and plan, providing ROI analysis of programs

Customer acquisitions through Display Advertising, SEM (Search Engine Marketing), Aggregator Advertising, SEO (Search engine optimization), and other Digital Marketing Aspects

Conduct customer research with consumer insights team to identify behaviors and trends as it pertains to the digital space. Proactively make data led recommendations for successful implementation of changes.

Minimum Requirements:

Bachelor’s degree in computer science, marketing, communications or related field

Six years professional experience with extensive experience in the digital media and interactive space

Solid foundations in SEO and SEM programs and trends, including knowledge and understanding of current search engine algorithms/ methods both organic and paid.

In depth knowledge of web communication and design, including ability to integrate and translate marketing activities of business needs online

Experience in display advertising

Ability to work effectively with a great degree of independence and to lead multiple projects and teams simultaneously

Proficient with Adobe suite - specifically: PhotoShop, Illustrator, InDesign, HTML and CSS

Deep understanding of online marketing tools, processes, and trends - including analytics software such as Google Analytics, Omniture, Doubleclick or Atlas

Versatile communication skills with the ability to communicate technical issues and/or concepts to technical, business, and operational stakeholders

Broad knowledge and comprehensive understanding of environmental issues relevant to Aveda brand and consumers

About this company
TSP is one of the only full-service A/E/C firms in the region, with a network of eight offices located throughout the Midwest. Each office...