Digital Marketing Specialist
Boston Bruins - Boston, MA

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Sales & Marketing: Internet Marketing

Digital Marketing Specialist - Boston Bruins (Boston, MA)

Your Role: Manage the implementation of all Boston Bruins, TD Garden events, The Premium Club, and VIP Ticketing email campaigns, data acquisition and lead generation to maximize specific sales goals, including creation, scheduling, and distribution of e-mail, mobile and social media marketing in order to effectively maximize ticket sales revenue, data acquisition, targeted marketing, digital fan loyalty and promotional and sales lead generation. Responsible for monitoring, reporting and executing all campaign elements across the Boston Bruins Digital Entertainment Network including but not limited to Facebook, Twitter, bostonbruinsTV,, Boston Bruins Mobile, Google +, Instagram, Pinterest, YouTube, Tumblr as well as emerging technologies. Analyze and provide key ‘real-time’ reporting on digital marketing campaigns to effectively inform internal stakeholders of and efficiently maximize campaign performance

Our Expectations: Bachelor’s Degree in marketing, communications or related field. All candidates must have 1-3 years professional experience using marketing automation software to manage and execute effective email marketing campaigns. Must have exceptional written, communication and organization skills. Candidate is required to possess a working knowledge of and experience using marketing automation systems within the business environment (Eloqua is preferred.) Candidate should demonstrate a familiarity with Sales CRM systems (Sales Force is preferred) HTML 5, Adobe Photoshop as well as all existing digital and social media properties used by the Boston Bruins and TD Garden including but not limited to websites, mobile applications, Facebook, Twitter, Tumblr, Pinterest, Instagram, YouTube and Google+.