Digital Marketing Specialist
Boston Bruins - Boston, MA

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Unit Summary: The 2011 Stanley Cup Champion Boston Bruins
are an Original Six franchise in the National Hockey League with a storied
history going back to 1924. They have won 6 Stanley Cup championships and have had the numbers of 10 former players retired. In addition, The Bruins have had 50 former players/coaches named to the Hockey Hall of Fame. Visit the Boston Bruins’ website at .


Your Role : Manage the implementation of all Boston Bruins, TD Garden
events, The Premium Club, and VIP Ticketing email campaigns, data acquisition and lead generation to maximize specific sales goals, including
creation, scheduling, and distribution of e-mail, mobile and social media
marketing in order to effectively maximize ticket sales revenue, data acquisition, targeted marketing, digital fan loyalty and promotional and sales lead generation. Responsible for monitoring, reporting and executing
all campaign elements across the Boston Bruins Digital Entertainment Network including but not limited to Facebook, Twitter, bostonbruinsTV,, Boston Bruins Mobile, Google +, Instagram, Pinterest, YouTube, Tumblr as well as emerging technologies. Analyze and provide key
‘real-time’ reporting on digital marketing campaigns to effectively inform
internal stakeholders of and efficiently maximize campaign performance


Our Expectations: Bachelor’s Degree in marketing, communications or
related field. All candidates must have
1-3 years professional experience using marketing automation software to manage and execute effective email marketing campaigns. Must have exceptional written, communication and organization skills. Candidate is
required to possess a working knowledge of and experience using marketing
automation systems within the business environment (Eloqua is preferred.) Candidate should demonstrate a familiarity with Sales CRM systems (Sales Force is preferred) HTML 5, Adobe Photoshop as well as all existing digital and social media properties used by the Boston Bruins and TD Garden including but not limited to websites, mobile applications, Facebook, Twitter, Tumblr, Pinterest, Instagram, YouTube and Google+