Digital Marketing Specialist
University Research Co., LLC. - Bethesda, MD

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Sr. Digital Marketing Specialist

URC seeks a candidate for Senior Digital Marketing Specialist to assist in developing and optimizing all digital marketing campaigns. This position will manage website traffic and usability optimization, web analytics, search, social media, mobile, online reputation management, content marketing, and general campaign and web traffic.
Individuals with mental and/or substance use disorders experience high rates of trauma, unemployment, homelessness, poverty, social isolation, discrimination, poor health outcomes, and early mortality. Despite promising new approaches, little improvement has taken place and these individuals remain continually marginalized and excluded from their communities. Additionally, prejudice and discrimination have been identified as major impediments to social inclusion. Responsibilities
  • Manage various digital projects across all functional areas – social, mobile, email and media.
  • Search engine optimization duties that include keyword research, site audit, competitive research and analysis, on-page auditing and recommendations, off-page and content marketing activities, tracking and reporting.
  • Configure and analyze analytics and be able to generate Ranking & Traffic Analysis Reports using goals and filters.
  • Manage and work with technical team and marketing to produce engaging content.
  • Develop strategies and conduct tactical execution for social media and mobile initiatives.
  • Work closely and develop relationships with IT, technical team, and donor.
  • Monitor, analyze, and report on website traffic and initiatives.
  • Work cross functionally with others on the Marketing team to recommend and implement integrated marketing initiatives.
  • Perform on-going research, analyze and tests to identify areas of opportunity and improvements.
  • Assist in other various web projects as necessary.
Required Skills
  • Bachelor’s Degree in Marketing, Information Systems, Computer Science, or related field preferred.
  • 5+ years of digital marketing experience.
  • 3+ years of search engine optimization and analytics experience.
  • Digital marketing experience across social media, website development and on-line advertising.
  • Web programming/coding skills a plus but NOT required.
Organization Description

University Research Co., LLC (URC) University Research Co., LLC where dedicated professionals provide innovative, evidence-based solutions to health and social challenges worldwide. URC’s expertise centers on maternal, newborn, and child health; HIV/AIDS, tuberculosis, and malaria; reproductive health and family planning; nutrition and infant feeding; and vulnerable children and families. It approaches the challenges rising from these health areas through quality improvement, health system strengthening, behavior change and communication, and research and evaluation.

URC's approach recognizes that human behavior is complex and results from a combination of context-specific influences, including environmental factors, social norms, health policies, the quality of health services, and individual knowledge. For this reason, we apply a systematic, continuous process shaped by evidence and feedback to develop and monitor multi-level, multi-media health communication and behavior change interventions that are part of our projects in over 45 countries.

URC is an E-Verify Employer
URC is proud to be an Equal Employment Opportunity employer.
We value and seek diversity in our workforce.

We maintain a drug-free workplace and perform pre-employment substance abuse testing.